Benzinga | Nov 22, 2021 06:11AM EST

FanDuel Expands Genius Sports Partnership To Include Official NFL Data Content And Fan Engagement Solutions

* Genius Sports to provide official sportsbook, media content and NFL advertising inventory

* FanDuel designates Genius Sports as a preferred programmatic marketing partner

* FanDuel will implement Genius Sports' suite of official NFL data products and trading solutions

* Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech