Benzinga | Nov 19, 2021 12:36PM EST

JMP Securities Sees Huge Upside In DoubleVerify Thanks To Facebook

* JMP Securities analyst Andrew Boone reiterated an Outperform rating and $41 price target on DoubleVerify Holdings Inc (NYSE:DV), implying a 28% upside.

* Facebook, rebranded as Meta Platforms Inc (NASDAQ:FB), suggested plans to work with third parties for brand safety on its News Feed in what could be an ~$200 million opportunity for DoubleVerify, Boone notes.

* With product development in 2022, and revenue beginning in 2023, the analyst is incrementally confident that revenue growth can sustain 30%+ levels.

* DoubleVerify is a digital media measurement and analytics software platform.

* Price Action: DV shares traded higher by 2.17% at $32.1 on the last check Friday.