Business Wire | Nov 18, 2021 05:09PM EST

"Ellas, Mujeres en la Msica" a Music Production Celebrating Women's Influence

Nov. 18, 2021

SAN JUAN, Puerto Rico--(BUSINESS WIRE)--Nov. 18, 2021--Popular proudly presents "Ellas, Mujeres en la Msica," the 29th music special. This year Popular has collaborated with filmmaker Noelia Quintero Herencia, who helped capture the influence women have on the music in and outside of Puerto Rico. The special recognizes the special contributions that women make.

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Popular Music Special 2021 - Ellas, Mujeres en la Msica (Photo: Business Wire)

"It is my first year working on this project. The project has been interesting, has presented some key lessons and unique challenges. Each music special is different for example, a message or single narrative must be conveyed in one hour with incredibly talented artists and the project must be completed in three months. This year we wanted to showcase women and their impact on the music of Puerto Rico through the story of a character who lost her inspiration to sing, portrayed by Isel Rodrguez. It is not until she visits a building called "El Regalo" that she discovers, through the singers and their stories, the inspiration to be able to capture her passion for singing," said Noelia Quintero, director and scriptwriter of the musical special.

The music special will air on Sunday, December 5 at 8:00 p.m. on Puerto Rico's leading television channels. Also on Sunday, December 5, it will air at 8:00 p.m. (EST) on Mega TV Orlando and Wapa America and on Saturday, December 11 on Telemundo New York at 11:30 a.m. (EST). Popular will once again broadcast the production for 24 hours through the website popular.com/ellas.

"It is an honor for us to create the music special. This year in particular we wanted to further our commitment to the empowerment of women," said Mara Cristina Gonzlez, executive vice president of the Corporate Communications and Public Affairs group. "Over the last 29 years, thousands of people have worked to bring these music productions to life and introduced, important pieces such as the song 'Preciosa' performed by Marc Anthony. It has also been a platform for opportunities for new emerging talent within the music industry."

"Ellas, Mujeres en la msica" features Lucecita Bentez, Milly Quezada, Yolandita Monge, Nydia Caro, La India, Ana Isabelle, Melina Len, Didi Romero, Villano Antillano, Son Divas, iLe, Chamir Bonano, and Chabela Rodrguez. The songs featured include: Fever, Everybody's dancing now, Burundanga, Muchos quieren tumbarme, Esas no son de all aka Cuchiflitos, Solina Solina, As es mi tierra, Este pueblo tiene sabor, Se oy en Borinqun / Desilusin.

This musical special's production was overseen by the production house Cinetrix and its president Euskadys Burgos. Producer Lauri Vega worked hand in hand with director and screenwriter Noelia Quintero Herencia and editors Carlos Aponte, Isabel Alvarez, Natalia Rosa, and Juanky Alvarez. Santiago "Chago" Benet Mari served as director of photography while Mayna Magruder worked as production designer.

The musical direction was in the hands of the Pasillo Sonoro studio and its president Luis Amed Irizarry, with collaborations in the arrangements by Jos David Prez, Antonio Caraballo, Tiffany Romn Louk, Josu Deprat and Diego Centeno. Adiela Marie served as the musical production manager, and Helvia Irizarry was the production coordinator.

The first music special was in 1965 and then in 1993 when it was reintegrated to celebrate Popular centenary. Since then, it has been a holiday mainstay through which important directors such as Paloma Suau, Kacho Lpez, Mariem Prez, and Carlitos Ruiz, among others have collaborated.

As in previous years, part of the proceeds from the sales of the music special will benefit music programs for children and young people supported by Fundacin Banco Popular. For more information visit https://www.popular.com/en/ellas/ or https://vimeo.com/647308012/338ad89f78.

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CONTACT: Natacha Vale Natacha.vale@popular.com 787-553-6681