Benzinga | Nov 18, 2021 09:06AM EST

JAKKS Pacific Reports Mutli-Year Renewal For Global Rights To 'Daniel Tiger's Neighborhood,' No Terms Disclosed

JAKKS Pacific, Inc. (NASDAQ:JAKK), the leading toy and consumer products manufacturer, announced today a multi-year renewal with Fred Rogers Productions and 9 Story Brands for rights to the beloved children's brand and Emmy(r)-winning hit PBS KIDS series Daniel Tiger's Neighborhood. Under the agreement, JAKKS will continue to design, manufacture, market, and sell figures, plush, role-play items, and vehicles for this leading pre-school brand.

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Daniel Tiger by JAKKS Pacific (Photo: Business Wire)

The license renewal provides JAKKS with additional opportunities to expand its offerings for Daniel Tiger's Neighborhood, a top preschool license for the company, in 2022, when the series celebrates 10 years on PBS KIDS. Daniel Tiger's Neighborhood has consistently been one of the most-watched PBS KIDS series since its launch and was most recently the highest-rated program for children 2-8 for both linear viewing and streaming. The series is also regularly the most streamed PBS KIDS series, with an average of 52 million monthly streams in 2021.*

"Our Daniel Tiger's Neighborhood figures, plush and vehicles have all been a hit at retail over the years," said Jeremy Sueper, Sr. Director of Marketing for JAKKS Pacific, Inc. "We can't wait to release our 2022 line for this incredible property and introduce new items to help celebrate Daniel's 10th anniversary next year."

"JAKKS Pacific has been a tremendous partner for Daniel Tiger's Neighborhood since the series launch," said Kyra Halperin, Co-VP of Consumer Products for 9 Story Brands. "As we look to celebrate the brand's 10th anniversary, we are excited to work together to introduce fresh toys alongside our bestsellers, helping children everywhere connect with Daniel and his friends."

"Daniel Tiger's Neighborhood is a cornerstone property for Fred Rogers Productions, one that both JAKKS Pacific and 9 Story Brands fully embraced and thoughtfully helped build into a licensing success story," said Matt Shiels, VP, Business and Legal Affairs for Fred Rogers Productions. "We look forward to celebrating many more milestones for the brand with these valued partners."

* Source: TV Source: Nielsen National Toolbox NTI Broadcast months, GAA%, Reach% (75% Uni, 1+ Qual.). Telecast counts from Carriage 2.0. Digital Sources: comScore visitors and Google Analytics streams, Selected months 2020-2021