GlobeNewswire Inc | Nov 17, 2021 09:00AM EST

November 17, 2021

LONDON, Nov. 17, 2021 (GLOBE NEWSWIRE) -- Outbrain, a leading recommendation platform for the open web, today announced the renewal of its partnership with SQUID, a mobile-first personalized news service and application powering news for platforms including Huaweis browser, to drive mobile-service monetization through Outbrain's promoted recommendations.

SQUIDs mission is to help users connect with interesting content in a fun way, reaching 10 million unique active users per month in 60+ markets. Through this partnership, SQUID will gain access to advertising revenue from Outbrains global network of 20,000+ native advertisers running promoted recommendation campaigns on Outbrain.

We are always looking for ways to monetize audiences without compromising the user experience, particularly given the demands of our millennial audiences, says Johan Othelius, CEO of SQUID. Outbrains recommendation technology has delivered us sustainable and impressive revenues. Thanks to the great support of the Outbrain team our relationship continues to grow. We are excited to extend this partnership as it supports our future goals.

Together with SQUID, Outbrains promoted recommendations will offer relevant, non-intrusive native advertising experiences to users creating personalized news feeds and sharing instantly across social platforms. With average Click-through-Rates (CTR) of 3-4%, Outbrains high-performance network will aid SQUIDs monetization across Android and iOS applications, as well as its integrations on -1 pages, browser, assistant, search and other pre-installed experiences.

"Outbrain's ability to monetize beyond traditional publisher pages is whySQUID has chosen us as their strategic long-term partner, says Stephanie Himoff, VP of Publishers and Platforms at Outbrain. Our technology seamlessly integrates with SQUID's app and mobile-first news platform. We are bringing our expertise to create the most engaging experience so that their users return again and again.

About OutbrainOutbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

Media Contact:Matt LoDolcemlodolce@outbrain.com