Benzinga | Nov 11, 2021 09:07AM EST

MySize Announces Partnership Expansion For Nautica Lifestyle Brand

MySize, Inc. (NASDAQ:MYSZ) (TASE: MYSZ.TA) ("MySize" or the "Company"), the developer and creator of innovative measurement solutions, today announced a deal to offer its MySizeID application for global lifestyle brand Nautica in Turkey through the Eren Group, the licensed production owner of Nautica Turkey.

The MySizeID app will be made available to Nautica customers in Turkey through their online retail e-commerce site. The brand known as the "inspiration of the sea" brings everyday style across the world delivering versatility and comfort. The nautical-influenced classic American sportswear brand is served well by reducing costs and maximizing efficiencies by incorporating MySize into the supply chain.

Nautica Turkey recognizes the choppy waters of e-commerce and sees MySize as a tool to calm the storm. Correct size selection is critical for all online retailers working to increase margins. MySize was created to increase buyers' satisfaction and reduce costs for online retailers by standardizing sizing and helping consumers find the right fit on any size chart. MySize's patented algorithms and SDK decreases return rates from consumers and improves retailers' bottom line.

Ronen Luzon, Chief Executive Officer of MySize, commented, "We are thrilled with our partnership with Eren Group and are pleased they see the need for more efficiency in apparel sizing. MySize is focused on the standardization of sizing between brands in e-commerce. As we seek to expand our offering to the other brands of the portfolio, we know the data we collect introduces new and interesting opportunities towards growth."

Nautica Turkey licensed production owner, Eren Group is in partnership with the world-famous French Devanlay Group, providing additional opportunities for MySize to integrate with more brands in the portfolio. Nautica is a leading water-inspired global lifestyle brand including men's, women's and children's apparel and accessories. MySize is well poised to serve the people of Turkey in a country with over 85 million individuals.