Benzinga | Nov 10, 2021 09:10AM EST

Roblox, Tai Verdes Announce Exclusive Virtual Concert

Chart-topping pop star, Tai Verdes, and Roblox (NYSE:RBLX), a global platform bringing millions of people together through shared experiences, today announced a first of its kind virtual experience, which will premiere this Saturday, November 13 beginning at 11 a.m. PT exclusively on the Roblox platform. Verdes will perform his just-released new single, "Let's go to Hell" in addition to several other top hits as part of a four-song concert set on Roblox.

The Tai Verdes Concert Experience was developed by Roblox studio, MELON, a mainstay developer on the platform responsible for multiple launch parties including Ava Max, Why Don't We, Zara Larsson, and KSI. Unlike previous Roblox launch party venues where artists appeared on a video screen, Verdes will appear in his avatar form and perform from his Venice Beach-inspired boardwalk on Roblox. The exclusive space, which is open today, features the latest technological advancements available to developers and will showcase a live Q&A with Verdes after the first concert performance on Saturday morning.

"Tai Verdes is at the top of his game right now and we are thrilled he's performing his new single on Roblox," said Jon Vlassopulos, Vice President and Global Head of Music for Roblox. "Roblox has always been about empowering our developer community to build next generation experiences on the platform for the global community to enjoy."

"We thrive on artists' creativity and it inspires us to push the boundaries of what our proprietary technology and avatars can do," said MELON CEO Devon Thome.

Leading music partnerships, MELON President Josh Neuman remarked: "We're thrilled to partner with Roblox to help shape this new medium and re-imagine what music experiences can be."