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How Amazon, Microsoft Gained Out Of Roblox's Outage?


Benzinga | Nov 2, 2021 06:31PM EDT

How Amazon, Microsoft Gained Out Of Roblox's Outage?

* Multiple gaming apps gained from Roblox Corp's (NYSE:RBLX) three-day Halloween weekend outage, Sensor Tower reports.

* Roblox's gaming platform went dark on October 28 evening. It returned on October 31, leading to gains in apps also favored by Roblox's younger users, including Microsoft Corp (NASDAQ:MSFT) Minecraft, Among Us, and, possibly, Amazon.com Inc (NASDAQ:AMZN) Twitch.

* Overall, the average time spent in the app was down by 93% week-over-week.

* Minecraft's usage observed a 2% week-over-week boost in use during the same period between October 29 - October 31. Among Us surged upwards by 6%.

* The jumps were likely due to Roblox users looking for another game to visit over the weekend to network with friends.

* Additionally, Among Us usage jumped 12% on October 29 compared with the day before the outage, and Minecraft usage bumped up 13%.

* User time on the Twitch app grew 8% week-over-week and saw an 11% increase in average session count. Interestingly, Twitch hosted the League of Legends semi-finals over the Halloween weekend, featuring many unique holiday streams from popular gamers.

* Early data indicated that Among Us installs jumped up 19% from the day prior on October 30 to reach 436,000 across both Apple Inc (NASDAQ:AAPL) iOS and Android. They were also up 44% week-over-week.

* Price Action: RBLX shares traded lower by 1.9% at $79.59 on the last check Tuesday.







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