Benzinga | Nov 2, 2021 12:05PM EDT

Gaia Reports Singer, Actor Demi Lovato Named Co.'s First Celebrity Ambassador

Gaia, Inc. (NASDAQ:GAIA), the premier subscription video-streaming service, dedicated to transformational content for the mind, body, and soul is pleased to announce that Demi Lovato, the GRAMMY-nominated singer, actor, and mental health activist, will become the company's first celebrity Ambassador. Globally recognized, Lovato brings one of the world's largest social media followings to Gaia's burgeoning network of conscious brand ambassadors.



Gaia's Ambassador community includes over 150 members from around the world, who are encouraged to share their unique perspectives on the platform's abounding catalog of conscious media and how it resonates with their life. Gaia has a catalog of over 8,000 titles consisting of original content produced at their studios just outside of Boulder, Colorado in addition to licensed documentaries and films on topics not found in mainstream media.

Lovato's fascination with Gaia was sparked by their introduction to one of its show hosts Dr. Steven Greer, founder of the Center for the Study of Extraterrestrial Intelligence (CSETI). After several profound experiences practicing Dr. Greer's meditation protocols intended to make contact with extraterrestrials, Lovato became enamored with the study of consciousness. Continuing down their rabbit hole, Lovato quickly fell in love with Gaia original series "Ancient Civilizations" and "Deep Space."

"I am excited to be one of Gaia's first celebrity ambassadors and honored to join a platform I have been a fan of for some time," Lovato said. "Understanding the world around us, both known and unknown, and diving deeper into areas that expand our consciousness is exciting to me and I am honored to be able to be a part of a community of people who want to do the same."

Gaia is equally ecstatic about the partnership, as Lovato's efforts to seek their own truth align with the company's mission of creating a transformational network to empower an evolution in consciousness. Gaia believes the fanbase Lovato continues to cultivate has a desire to dig deeper into the more important questions regarding the nature of reality, much like its current community of 750,000+ members.

"We are extremely excited and motivated by the dynamic energy that Demi will bring to our existing subscriber base," said Suzanne Murtha, Senior Vice President of Sales. "With Demi's fondness of Gaia and natural curiosity about the topics we cover, including extraterrestrials, meditation, and consciousness, they will be welcomed with open arms by Gaia's community."