Benzinga | Nov 1, 2021 03:23PM EDT

Diageo Launches Johnnie Walker High Rye Blended Scotch Whisky

* Diageo Plc's (NYSE:DEO) has unveiled Johnnie Walker High Rye Blended Scotch Whisky. The new whisky features a unique mash bill of 60% rye aged in American oak barrels and includes notable single malts central to the Johnnie Walker Black Label flavor profile.

* The company noted that this is the first whisky from the brand to showcase a high rye profile, and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be apt for mixing cocktails.

* Johnnie Walker High Rye Blended Scotch Whisky is available in the U.S. wherever fine spirits are sold, with a suggested retail price of $34.99 for 750 ml/bottle, 45% ABV.

* Price Action: DEO shares are trading higher by 0.56% at $200.78 on the last check Monday.