Benzinga | Oct 28, 2021 08:34AM EDT

Digital Brands Group Highlights Launch On Amazon Prime, Launches Affiliate Program

Digital Brands Group, Inc. ("DBGI") (NASDAQ:DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces it launched DSTLD on Amazon Prime, while it also launched its affiliate program across all its brands.

DSTLD has officially moved past the "on-boarding" stage today with Amazon Prime, which means its product will be for sale on Amazon Prime. "We believe the extra time and work it took to qualify for Amazon Prime will result in much higher short and long-term value versus just selling as a third party on Amazon's site," said Laura Dowling, Chief Marketing Officer of Digital Brands Group.

Furthermore, in the next three days, DSTLD's Brand Store will launch on Amazon, which will include DSTLD's own videos and branded content. According to statista.com and eMarketer, 63 percent of online shoppers go to Amazon to start searching for products, which we believe will increase brand awareness and customer acquisition.

In addition to this, DBGI is launching an affiliate program across all its brands. This is the first time most of its brands have launched an affiliate program. The benefit of an affiliate program is the significant reach a brand creates working with major online publications and their millions of readers, so the brand awareness and customer reach is exponential to traditional digital marketing programs. Historically, DSLTD has generated meaningful revenue and customer acquisition growth through its affiliate programs.

Once again, Hil Davis, Chief Executive Officer of Digital Brands Group, stated that "we are excited to finally move into our growth phase, and believe these programs will show the power of our platform and the growth opportunity for Q4 of 2021 and 2022."

Finally, as we discussed in our S-1, we expect to continue to grow through acquisitions and expect to continue to acquire companies this year, most of which will require GAAP PCAOB audits. These audits take time, which results in a delayed acquisition timeframe weighted toward the final months of 2021.