Benzinga | Oct 28, 2021 06:32AM EDT

Dada Nexus, Nestl Expand Partnership To Boost Omni-Channel Growth

* Dada Nexus Ltd (NASDAQ:DADA) and Nestle SA's (OTC:NSRGF) Nestle (China) Co Ltd have expanded their partnership for omnichannel marketing and digitalization. The financial terms of the deal were not disclosed.

* The parties' partnership began in June 2019. In September 2020, they expanded their strategic alliance to create a new data-driven retail model.

* The two companies collaborate deeply in uni-marketing, omnichannel strategy, category operations, and digitalization in the new cooperation.

* Price Action: DADA shares closed higher by 1.48% at $21.96 on Wednesday.