Benzinga | Oct 26, 2021 08:11AM EDT

Chipotle Reports Will Be First Restaurant Brand To Open A Virtual Location On Roblox

Chipotle Mexican Grill (NYSE:CMG) today announced it will celebrate the 21st year of Boorito, a fan favorite Halloween event, by becoming the first restaurant brand to open a virtual location on Roblox, a global platform bringing millions of people together through shared experiences. In the Chipotle Boorito Maze experience, Chipotle will make $1 million in free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.

The experience will go live at 3:30 pm PT/6:30 pm ET on October 28 and can be accessed at:

https://www.roblox.com/chipotle.

To continue the Boorito tradition, Chipotle fans in the U.S. can get a $5 burrito, bowl, salad, or taco entr?e from 5 pm to close local time on Halloween with the digital-only promo code "BOORITO" at checkout, exclusively on the Chipotle app and Chipotle.com**. The offer does not require participation in Roblox and is limited to one (1) per transaction on October 31 only. Guests cannot use the promo code in-restaurant.