Benzinga | Oct 22, 2021 10:25AM EDT

Esports Entertainment, NetEase Collaborate

* Esports Entertainment Group Inc (NASDAQ:GMBL) and their EGL brand collaborated with NetEase Inc (NASDAQ:NTES) to become their official North American tournament and broadcasting provider for Naraka: Bladepoint, running the entirety of the Morus Cups Seasons One, Two, and Three, which take place between September and November 2021.

* Esports will run the tournaments and produce the broadcasts to cover it all.

* This partnership is another six-figure source of revenue for Esports.

* "Nakara: Bladepoint has already taken the gaming world by storm, and we are hoping that in working with NetEase, we can build a fun, competitive, and sustainable esport ecosystem," EGL GM Glen Elliott said.

* Each of the three seasons of the Morus Cup will be narrowed down into three stages.

* Each season will have a distinct prize pool of $20,000, including a qualification into the December Grand Finals with a $100,000 reward.

* The Grand Finals will be broadcast live in the studio.

* Price Action: NTES shares traded higher by 2.01% at $103.80 on the last check Friday.