Benzinga | Oct 19, 2021 01:12PM EDT

Google Goes Aggressive To Win Smartphone Market From Apple, Samsung, Xiaomi

* Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google has asked suppliers to produce over 7 million of its upcoming Pixel 6 smartphones, double its entire phone shipments year-on-year, Nikkei Asia reports.

* The move marks Google's attempts to grab market share from Huawei Technologies and ride a post-pandemic recovery in demand.

* Google aims explicitly to win market share from the top three smartphone makers, Apple Inc (NASDAQ:AAPL), Samsung Electronics Co Ltd (OTC:SSNLF), and Xiaomi Corp (OTC:XIACY) (OTC:XIACF). They have gained at Huawei's expense.

* Google also asked suppliers to build over 5 million of its budget Pixel 5A phones showcased this spring. Its total smartphone shipments last year came to just 3.7 million, IDC said.

* Google is working on a new generation of the Pixelbook notebook computer that runs on Google's ChromeOS.

* The Pixel 6 will remain in China after the pandemic disrupted Google's plans to move to northern Vietnam.

* Google told suppliers that its position as the only U.S. maker of Android smartphones would help it boost business at home, in Europe, and Japan.

* Price Action: GOOG shares traded higher by 0.54% at $2,874 in the market session on the last check Tuesday.