Benzinga | Oct 19, 2021 10:02AM EDT

IZEA Worldwide Says Sports & Entertainment Firm The Cut Joins Co's Talent Partner Program; Terms Not Disclosed

IZEA Worldwide, Inc. (NASDAQ:IZEA), today welcomed sports & entertainment marketing agency, The Cut, to the company's Talent Partner Program.



The Cut is a full service sports & entertainment marketing agency that maximizes their clients' potential through game-changing partnerships. The Cut represents 90+ clients across MLB, MLS, the NBA, the NCAA and the NFL, including Austin Hooper (2x Pro Bowl, Cleveland Browns), Blaise Matuidi (2018 FIFA World Cup Champion, Inter Miami CF), Deion Jones (1x Pro Bowl, Atlanta Falcons), Eddie Jackson (1x 1st Team All-Pro and 2x Pro Bowl, Chicago Bears), J.C. Jackson (Super Bowl Champion, New England Patriots) and Jonathan India (2018 #5 Overall Draft Pick and National League Rookie of the Year Candidate, Cincinnati Reds) amongst others. With a passion matched only by that of their clients, The Cut is committed to producing world-class campaigns and opportunities to build both existing and new brands.

"The Creator Economy continues to thrive and scale by the formation of innovative alliances and partnerships," said Ted Murphy, IZEA Chairman and Chief Executive Officer. "We're pleased to join forces with Brad Cutler and welcome his team and clients at The Cut to the IZEA Talent Partner Program. Their notable experience and credibility in sports marketing is a wonderful addition to our industry-leading coalition and will create notable value for our clients."



"The Cut looks forward to partnering with IZEA, a proven industry game-changer," said Brad Cutler, President and CEO of The Cut. "Strategy is key in today's society, where digital and social media campaigns call for branding, innovation and talent. The IZEA Talent Partner Program creates a new dynamic for The Cut and it's clientele, while giving the ability to build their individual brands. IZEA provides new levels of opportunity and The Cut looks forward to growing within the Talent Partner Program."



The Cut and other invited members to IZEA's Talent Partner Program receive enhanced opportunities for sponsorship deal flow through direct collaboration with IZEA's consultative Managed Service unit, preferred talent inclusion in both the IZEAx and Shake creator networks, first-look availability into IZEA's proprietary research initiatives, and exclusive briefing sessions. Selected partners and their signed talent will also participate in select co-marketing, press exposure, and future signature events.