Benzinga | Oct 19, 2021 09:19AM EDT

Bally's, Pepsi Report Exclusive Partnership: Pepsi Is Official Beverage Provider At Bally's Casinos, Resorts In US, No Terms Disclosed

PepsiCo and Bally's Corporation announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally's casinos and resorts nationwide. The partnership expands PepsiCo's entertainment and hospitality portfolio with a presence in marquee properties in top tourist destinations in the United States, bringing the PepsiCo beverages portfolio -- including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters and coffee-based beverages -- to more than 14 Bally's properties across 10 states.



PepsiCo now has the exclusive pouring rights in Bally's restaurants, food courts, giftshops, convenience stores and vending machines across the company's properties, including Bally's Atlantic City Hotel and Casino and Twin River Casino Hotel. As such, a variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy and bubly sparkling water, will be available to Bally's guestsin both fountain and packaged forms.

"PepsiCo has a long history in the hospitality and entertainment space, and we couldn't be more excited to bring a variety of beverage choices to Bally's guests. Whether people are enjoying a meal, taking in a show, or enjoying the casinos, our diverse portfolio ensures there is the perfect beverage for everyone and every occasion," said Richard Glover, President, PepsiCo Beverages North America -- North Division.

From casinos and hotels to entertainment lounges, sport books and more, PepsiCo will continue to expand its presence in Bally's casinos and resort properties throughout the partnership.

"With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience, said Paul Juliano, Bally's Corporate Vice President of Operations. "We're thrilled to have the PepsiCo portfolio pouring at our casinos and hotels and look forward to collaborating on new ways to enhance every guest visit."

All participating Bally's location will begin pouring PepsiCo products by the end of October 2021.

Stay up-to-date on the latest PepsiCo news by visiting www.pepsico.com and follow @PepsiCo on Twitter, Facebook and Instagram. For more information about Bally's Corporation visit www.ballys.com and follow @BallysCorp on Twitter and Facebook or @ballyscorporation on Instagram.