Benzinga | Oct 18, 2021 01:15PM EDT

ZASH Global Media, Lomotif Launch LoMo Records Label

* Vinco Ventures Inc (NASDAQ:BBIG) owned ZASH Global Media, and Lomotif have launched LoMo Records, a Los Angeles-based independent immersive record label.

* Related Content: EXCLUSIVE: ZASH Global Media, Vinco Ventures Complete Acquisition Of TikTok Rival Lomotif

* ZASH's LoMo Records will partner with artists and creators to provide expert label services and global distribution to break new talent from their platform Lomotif and work with other music labels.

* LoMo Records will leverage ZASH's entire ecosystem, expanding the artist's global reach through their proprietary social media accelerator platform under AdRizer.

* Eli Frank, an entertainment executive, will head loMo Records.

* Price Action: BBIG shares are trading higher by 2.76% at $8.46 on the last check Monday.