Benzinga | Oct 15, 2021 01:23PM EDT

Mattel, Warner Music Group Partner With iHeartMedia To launch 'Barbie Radio'

* Mattel Inc (NASDAQ:MAT) and Warner Music Group's (NASDAQ:WMG) Arts Music division are partnering with iHeartMedia Inc (NASDAQ:IHRT) to launch Barbie Radio exclusively on iHeartRadio. The financial terms of the deal were not disclosed.

* Barbie Radio will also be launched in iHeartRadio Family, a stand-alone app featuring music, stories, and radio stations for kids.

* Barbie Radio is the first branded radio channel from Mattel. The 24-hour digital radio station stars Barbie as the DJ playing songs from an extensive music catalog.

* Mattel had recently introduced Barbie Music Producer dolls.

* Price Action: MAT shares are trading higher by 0.80% at $19.86 on the last check Friday.