GlobeNewswire Inc | Oct 13, 2021 08:00AM EDT

October 13, 2021

Scottsdale, Arizona, Oct. 13, 2021 (GLOBE NEWSWIRE) -- NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company),announced the following:

The Company is proud to announce a product development agreement with Las Vegas-based gaming influencer, D Lucky. On Instagram as DLuckySlots, he commands an audience of 4.1M followers and growing, focused on strategies to gain advantages in playing casino slot machines. As described on the corporate site:

D LUCKY is regarded as one of the most elite slot machine players in the world after setting numerous records for consistent payouts in Casino Slot Play. Now D LUCKY brings his knowledge and expertise to the public so anyone who is interested in playing slot machines can do so with the inside tips and strategies from the most successful slot machine player in the world.

The agreement calls for NOHO to develop a drink additive product to provide focus and energy to gamblers accustomed to long sessions in front of the slot machine. This product will be soluble so that it may be added to existing beverages as a flavor enhancer as well as provide specific cognitive benefits as a result of the product formulation. This relationship will also help NOHO establish a presence in Las Vegas, consistent with the previously announced rollout strategy between Las Vegas and New York.

In addition to the product under development, the parties are discussing a white-label manufacturing deal to make gummy products under the D Lucky brand, in addition to cross-selling sales of the After Shot and NOHOs nootropics formulation to his over four-million followers. Any sales of gummy products will be manufactured by Sibannac, Inc. (OTC Pink: SNNC) in its FDA-registered facility in Scottsdale.

New Shareholder Update

As new investors are considering DRNK following the SECs new current reporting requirements, we are providing a link to our recent shareholder video call: https://t.co/CQVBAfYlOl

David Mersky, NOHOs CEO, said, The Company is very excited to work with D Lucky and have the opportunity to develop a cutting-edge drink additive that really has no true competitor in this market segment. With his over four million Instagram followers and YouTube building fast, were looking to sell a lot of products under the white-label and also introduce this huge following to our After Shot and new NOHO products as they come to market.

More from NOHO In addition to the After Shot, we have developed a new line of products, all leveraging Hydro-Nano technology, which will be rolling out soon. For additional information and product updates, please follow us at www.nohoshot.comand follow NOHO on Twitter at www.twitter.com/NOHOdrink

Cautionary Note Regarding Forward-Looking Statements.

This press release contains statements that constitute forward-looking statements within the meaning ofSection 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities ExchangeAct of 1934, as amended. These statements appear in a number of places in this release and includeall statements that are not statements of historical fact regarding the intent, belief or currentexpectations of Noho, Inc. (the Company), its directors or its officers with respect to, among other things: (i)financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategyand operating strategy. The words may, would, will, expect, estimate, can, believe,potential and similar expressions and variations thereof are intended to identify forward-lookingstatements. Investors are cautioned that any such forward-looking statements are not guarantees offuture performance and involve risks and uncertainties, many of which are beyond the Companys ability to control, and actual results may differ materially from those projected in the forward-lookingstatements as a result of various factors. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

Contact:

IR@TheCampusCo.com