Benzinga | Oct 11, 2021 02:54PM EDT

Cinedigm Renews Contract With Hallmark For Content Distribution

* Cinedigm Corp (NASDAQ:CIDM) extended its agreement with Crown Media Family Networks (Hallmark Channel) to distribute its content on TVOD and Physical.

* The two companies have worked together for nearly a decade and have grown the transactional business outpacing industry trends due to Hallmark's superior quality original films and scripted series.

* Hallmark has found a passionate audience in the physical market and digital platforms like Amazon.com Inc (NASDAQ:AMZN), Apple Inc (NASDAQ:AAPL), and VUDU.

* As part of the renewal, Cinedigm and Hallmark will open up digital rental on select titles for the first time.

* "We look forward to continuing this rewarding partnership in the years ahead as our content offerings and fanbase continue to grow," Crown Media VP Natalie Vandergast said.

* Price Action: CIDM shares traded lower by 0.61% at $2.43 on the last check Monday.