Benzinga | Oct 7, 2021 11:23AM EDT

Vera Bradley Partners With Baddle For New Pickleball Gear

* Vera Bradley Inc (NASDAQ:VRA) has partnered with Baddle Pickleball for an all-new line of designer pickleball paddles and paddle covers.

* Baddle Pickleball is part of the outdoor and recreational product portfolio of OvareVentures, a part of the OvareGroup.

* The parties reported the availability of two Vera Bradley prints, Hope Blooms Pink and Java Navy Camo, on Baddle's Pro Circuit Pickleball Paddle.

* The Baddle Pro Circuit pickleball paddle is a mid-weight, fiberglass-faced paddle with a thicker polymer core, tournament-approved by the USA Pickleball Association.

* The designer Vera Bradley pickleball paddles are priced at $150 and paddle covers at $30.

* Price Action: VRA shares traded higher by 3.65% at $9.65 on the last check Thursday.