RTTNews | Oct 5, 2021 10:54AM EDT

10:54 Tuesday, October 5, 2021 (RTTNews.com) - New York-based tech company Zeta Global Holdings Corp. (ZETA) is up 14% on the Tuesday market after the company announced it is acquiring Apptness, a digital tech company with a platform to increase audience engagement.

The acquisition is supposed to be integrated with Zeta Marketing Platform in order to enrich the high-fidelity consumer signal in the Zeta Data Cloud by more than 45 million.

"Apptness technology to empower publishers is second to none and we anticipate it will be accretive to Zeta from technology, data, and financial perspective. For example, we expect it will enrich our data footprint, strengthen our actionable 360 view of the consumer, and help Zeta customers achieve even stronger results," said Co-Founder, Chairman, and of Zeta, CEO David A. Steinberg.

The shares of the company are currently trading at $7.26, up $0.96 or 15.24% from the previous price close at $6.30. The shares opened at $6.50 in the morning. In the 52-week period, the stock has ranged between $5.27 and $9.44 per sahre

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