Benzinga | Sep 23, 2021 12:07PM EDT

Why Guggenheim Sees 22% Upside In Roku

* Guggenheim analyst Michael Morris upgraded Roku Inc (NASDAQ:ROKU) to Buy from Neutral with a $395 price target, implying 21.6% upside.

* Morris expects the connected television advertising marketplace to grow at a "rapid pace" and said Roku will be a primary beneficiary.

* Morris also sees value in the company's international expansion and potential for additional targeted marketing partnerships.

* Morris considers Roku's expanded advertising tools as underappreciated.

* He sees an attractive entry point at current share levels.

* ROKU Price Action: ROKU shares were up 2.59% at $333.20 midday Thursday.