Benzinga | Sep 22, 2021 04:14PM EDT

Albertsons Companies To Launch Shoppable Video Experiences With Firework

* Albertsons Companies Inc (NYSE:ACI) has partnered with Firework to launch Shoppable video experiences and livestream.

* Firework enables its customers to create, host, and curate short-form and livestream videos on any site on the open web.

* The end-to-end implementation consists of three distinct phases.

* In the first phase, Albertsons will use Firework to deploy short video content and cooking experiences on the various banner websites.

* The partnership will expand offerings and experiences in 2022.

* Price Action: ACI shares closed Wednesday's trading session at $30.26.