Benzinga | Sep 20, 2021 07:28AM EDT

Oracle Launches Fusion Marketing For Automatic Lead Generation

* Oracle Corp (NYSE:ORCL) launched Oracle Fusion Marketing to help marketers execute campaigns that generate sales opportunities and accelerate deal cycles.

* Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.

* Price Action: ORCL shares traded lower by 1.03% at $85.5 in the premarket session on the last check Monday.