Benzinga | Oct 29, 2020 12:01PM EDT

Why Criteo's Stock Is Trading Higher Today

Criteo (NASDAQ:CRTO) shares are trading higher on Thursday after the company reported better-than-expected third-quarter sales results.

BMO Capital also upgraded the stock from Market Perform to Outperform and announced a price target of $25 per share.

Headquartered in Paris, Criteo is an ad-tech company in the growing digital ad market. Its technology, mainly the Criteo Engine, allows advertisers to launch multichannel and cross-device marketing campaigns in real time using retarget digital display ads. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically.

Criteo shares were trading up 11.21% at $15.58 on Thursday. The stock has a 52-week high of $18.84 and a 52-week low of $5.89.