Benzinga | Sep 16, 2021 03:05PM EDT

Autograph Inks Deal With SLAM To Create Digital-Collectible Content On DraftKings Marketplace

* NFT platform Autograph, co-founded by Tom Brady, has announced a deal with basketball brand SLAM to create and distribute digital-collectible content on DraftKings Marketplace of DraftKings Inc (NASDAQ:DKNG).

* As a launch partner for their basketball vertical, Autograph users will access SLAM's 300-plus cover archive dating back to 1994.

* SLAM will be a launch partner for Autograph's basketball vertical with magazine covers that features several players.

* Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions.

* Price Action: DKNG shares are trading lower by 0.12 at $59.77 on the last check Thursday.