Benzinga | Sep 15, 2021 12:03PM EDT

Quad's Rise Interactive Plans To Expand Connex Technology

* Quad/Graphics, Inc. (NYSE:QUAD) subsidiary Rise Interactive plans to expand its media automation technology, Connex, to support marketplaces and retail media networks. Rise Interactive is a full-service digital marketing agency.

* Rise's Connex technology help clients develop and execute strategies that maximize results across channels at the product, category, and audience levels.

* Rise has integrated Pacvue data into Connex that helps marketers to tap into a full cross-channel view of the product or category-level insights across search, social, programmatic, and retail media.

* "The ability to access and leverage audience and product data directly from retailers presents a huge opportunity for brand marketers to understand better and reach their customers," commented Larry Fisher, CEO of Rise Interactive.

* Price Action: QUAD stock is trading higher by 1.25% at $4.06 on the last check Wednesday.