Benzinga | Sep 15, 2021 08:31AM EDT

Esports Entertainment Group's ggCircuit Partners With Square On Retail Integration Software

Esports Entertainment Group, Inc. (NASDAQ:GMBL) (NASDAQ:GMBLW) (or the "Company") and their ggCircuit business have joined forces with world-leading point of sale and payment processing provider, Square (NYSE:SQ), to create ggLeap, a premium esports center management software which will allow players to pay on screen with credit card through a QR code. ggLeap is the first esports management software to offer this feature.

"We couldn't be more thrilled to be partnering with Square to bring this ggLeap product to launch," said Magnus Lepp?niemi, President of Esports at Esports Entertainment Group. "Players will now have the ability to purchase digital items, physical products and gaming hours directly from their computers with Apple Pay, Google Pay and more."

ggLeap's first version is supported in the United States, Australia, Canada, Japan, the United Kingdom and the Republic of Ireland. More locations will be announced as the Company and Square are able to integrate additional third-party payment processors.

Aside from buying PC time, users can browse through inventory items synced from the web administrator through Square. Regular inventory items and prizes will be exported and available through ggLeap and transactions completed in Square. Consumers can also use Square and their PC to buy food items while gaming.

The complete integration of ggLeap is expected to take place in September.