Benzinga | Sep 14, 2021 03:25PM EDT

Kroger, Instacart Launch New Service For Faster Delivery

* Kroger Co (NYSE:KR) and online grocery platform, Instacart has launched Kroger Delivery Now, a new service powered by a virtual convenience store.

* The new service will provide customers the fresh groceries and household essentials in as fast as 30 minutes.

* "Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector," said CEO Rodney McMullen.

* With the launch of Kroger Delivery Now, Instacart is also unveiling the Convenience Hub on the Instacart Marketplace.

* Kroger and Instacart first partnered in 2017 and offer two-hour grocery delivery and now 30-minute delivery nationwide.

* Price Action: KR shares are trading lower by 2.59% at $41.78 on the last check Tuesday.