GlobeNewswire Inc | Sep 9, 2021 09:05AM EDT

September 09, 2021

NORWALK, Conn., Sept. 09, 2021 (GLOBE NEWSWIRE) -- Spooky season is getting even more delicious. Reeds Inc. (Nasdaq: REED), Americas #1 ginger company, today announces the launch of its first-ever Boo Box a limited edition, Halloween-themed pack for its one-of-a-kind Craft Ginger Chews.

Bringing ginger lovers a new way to experience the spicy sweetness of Reeds Craft Ginger Chews, the limited-edition Boo Box is a spooky new treat for the most wicked-ful time of the year. Each Boo Box features four (2 oz.) boxes of individual wrapped Craft Ginger Chews with extra spooky ghost packaging that is frightfully festive.

We all love a little surprise in our lives. Sending a Reeds Boo Box to a friends doorstep is the perfect Halloween treat, shares Lindsay Martin, Vice President of Marketing at Reeds Inc. As the leader in ginger beverages, Reeds knows our consumers are looking for new and innovative ways to experience the spicy and sweet flavor of real ginger. Each Boo Box is loaded with our NEW and improved Reeds Ginger Chews that ginger lovers cant resist.

Reeds was founded over 30 years ago on the principle that real, quality ingredients are always better. All Reeds products are made with real ginger and contain nothing artificial. Rolling out REAL ginger candy options to the marketplace, the limited-edition Boo Box comes on the heels of Reedsreintroduction of its authentic ginger candy collection.

With increased retail availability and improved packaging, Reeds is relaunching its Crystallized Ginger, in addition to the Craft Ginger Chews. Reeds Crystallized Ginger provides a burst of spicy sweetness in pre-diced and ready-to-eat format, while the Craft Ginger Chews now features a chewier recipe for a tastier experience. Offering the powerful superfood benefits of ginger, both candies are sourced from South Pacific Islands with only fresh ginger and all-natural ingredients.

Reeds limited-edition Boo Box is available while supplies last, and retails exclusively at the Reeds Web Store for $9.99. Reeds Craft Ginger Chews and Crystallized Ginger are also available online at the Reeds Web Store and Reeds Amazon Store, and in-store at retailers including select Sprouts, Stop & Shop, Mavericks and other natural and specialty stores throughout the United States.

For more information about Reed's Inc., please visit the Reed's website or call 800-99-REEDS. Follow Reed's on Reeds Twitter, Reeds Instagram, and Reeds Facebook (@drinkreeds).

About Reed's, Inc.

Reeds Inc. is an innovative company and category leader that provides the world with high quality, premium and naturally bold better-for-you beverages. Established in 1989, Reed's Inc. is a leader in craft beverages under the Reeds, Virgils and Flying Cauldron brand names. The companys beverages are now sold in over 40,000 stores nationwide.

Reeds is known as America's #1 name in all-natural, ginger-based beverages. Crafted using real ginger and premium ingredients, the Reeds portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules, ginger shots, and ginger candies. The brand has recently successfully expanded into the zero sugar segment with its proprietary, all-natural sweetener system.

Virgil's is an award-winning line of craft sodas, made with the finest natural ingredients and without GMOs or artificial preservatives. The brand offers an array of great tasting, bold flavored sodas including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in nine zero sugar varieties which are naturally sweetened and certified ketogenic.

Flying Cauldron is a non-alcoholic butterscotch beer prized for its creamy vanilla and butterscotch flavors. Sought after by beverage afficionados, Flying Cauldron is made with all-natural ingredients and no artificial flavors, sweeteners, preservatives, gluten, caffeine or GMOs.

For more information, visit drinkreeds.com, virgils.com and flyingcauldron.com.

Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3488bcfd-3cef-4083-a20e-8bba905b85a8https://www.globenewswire.com/NewsRoom/AttachmentNg/340365ff-14ff-4054-a389-b9cc98b929cf

Media Contact: 5W Public Relations reeds@5wpr.com 212.999.5585