Benzinga | Sep 2, 2021 01:11PM EDT

US DOJ Contemplates Second Antitrust Lawsuit On Google: WSJ

* The U.S. Justice Department plans to slap a second anti-competitive lawsuit against Alphabet Inc's (NASDAQ: GOOG) (NASDAQ:GOOGL) over its digital advertising business, Bloomberg reports.

* The Trump government-led scrutiny into Google's ad tech market dominance alleged exclusive distribution deals with wireless carriers and phone makers to thwart competition.

* A group of state attorneys alleged Google of conspiring with Facebook Inc (NASDAQ:FB) to manipulate the online auctions. It also became a subject of the DOJ investigation.

* Google had denied all the allegations citing Amazon.com Inc (NASDAQ:AMZN), Comcast Corp (NASDAQ:CMCSA), and Facebook's market presence.

* Google owns significant pieces of the online ad market. It runs an ad-buying service for marketers, an ad-selling one for publishers, and a trading exchange that operates like online stock-trading platforms with an automated bidding process.

* The ad-tech products generated $23 billion in gross revenue for Google in 2020.

* Price Action: GOOG shares traded lower by 0.49% at $2,902.42 in the market session on the last check Thursday.