Benzinga | Sep 2, 2021 09:07AM EDT

Velocity Acquisition Corp. SPAC Merger Partner, BBQGuys, Reports Its Brand Will Be Releasing New National Ad Campaign Featuring Football Players In Manning Family: Archie, Peyton, Cooper, Eli

BBQGuys, the leading e-commerce retailer of grills, grilling accessories, and outdoor living products for both homeowners and professional builders, announced today that the brand will be releasing a new national advertising campaign featuring the entire Manning Family: Archie Manning and his three sons Peyton, Cooper, and Eli.

The new spot, entitled "Around The Grill" will be broadcast during SEC football games this fall on both ESPN and The SEC Network.

The commercial features Peyton and Eli playfully "Manning the grill," flipping burgers with their brother Cooper, and boxing each other out from "QB-ing" the cook station. All the while Eli's bell-ringing imitation of a short-order cook continues to grate on his brother to the point where Peyton gets fed up and fires the bell downfield. The spot concludes with Archie sitting, consumed in a newspaper and immune to his sons' squabbling, using a foam finger to indicate the number of steaks he wants.

"Throwing the bell wasn't even in the script, but after a long day of shooting, enough was enough," said Peyton Manning. "But seriously, my brothers and I had a blast shooting this BBQGuys campaign with our dad, having fun as a family and poking fun at some of the natural tensions that sometimes arise during family gatherings."

"Live sports will be an important piece of our strategy as we continue to accelerate the growth and awareness of the BBQGuys brand among consumers and professionals," said Jason Stutes, Chief Digital Officer, BBQGuys. "SEC football is one of the most premier assets in all of live sports and we're excited to tap the Manning family--who have a storied history with the conference--to be our ambassadors for this great audience."

Over the course of the past year BBQGuys has signed Archie, Eli, Peyton and Cooper as national brand ambassadors and released a series of creative campaigns, from "Fan Mail" to "Signs," to promote the company. The strategy, creative campaign and media planning and buying were executed and implemented by Source Communications, Hackensack, New Jersey. The "Around The Grill" shoot took place the day before the 25th annual Manning Passing Academy, the premier offensive skills camp for high school students from all over the country, where BBQGuys was also a proud partner.

In July, BBQGuys announced that the company has entered into a definitive business combination agreement with special purpose acquisition company Velocity Acquisition Corp. (NASDAQ:VELO).

Find out more at BBQGuys.com, with more information about the transaction available at https://www.bbqguys.com/investors.