Benzinga | Sep 1, 2021 04:25PM EDT

Another Usual Player Jumps The TikTok Bandwagon

* Microsoft Corp's (NASDAQ:MSFT) LinkedIn has informed advertisers and users that it would pull the plug off its 'Stories' feature after the short videos failed to pique interest, the Ad Age reports.

* LinkedIn has proposed to develop a different way to add short-form videos like TikTok to the platform. Recently, Twitter Inc (NYSE:TWTR) also suspended its similar 'Fleet' feature, the TechCrunch reports.

* Interestingly, multiple popular TikTokers share career advice, interview tips, and resume guidance, adding sense to LinkedIn's latest move.

* LinkedIn noted that users aimed to create lasting videos that narrated their professional stories more personally and showcased their personalities and expertise.

* According to the company, users sought more creative tools and functionality to make engaging videos, unlike the Stories, which included stickers and prompts.

* LinkedIn seeks to join Snap Inc's (NYSE:SNAP) Snapchat and Facebook Inc's (NASDAQ:FB) Instagram, which have built their own TikTok-like feeds.

* Recently, discussion-based forum Reddit also shared its short-video format aspirations.

* Price Action: MSFT shares closed lower by 0.01% at $301.83 on Wednesday.