Benzinga | Sep 1, 2021 09:04AM EDT

Vans Launches 'Vans World' Skatepark Experience In Roblox Metaverse

Fans can skate with friends and customize Vans skate shoes in platform, bridging the gap between virtual and real worlds

Discover more at Roblox.com/Vans

Roblox (NYSE:RBLX), a global platform bringing millions of people together through shared experiences, and Vans(r), the original action sports brand and global icon for creative expression, today announced the launch of "Vans World," an interactive experience created by Vans on Roblox. With the launch of this exclusive new experience, Vans is the first brand to bring skateboarding, fashion, and community together in one experience, providing fans with the Vans shoe customizer to create their own unique style, and full skate shop to build their perfect board. Four Vans silhouettes will be available for fans to customize, purchase, and wear in the experience.