Benzinga | Aug 31, 2021 08:31AM EDT

Color Star Technology Reports New Exclusive Videos Of Former NBA Player Shaquille O'Neal Will Be Released On Color World Platform In Sept. 2021

Color Star Technology Co., Ltd. (NASDAQ:CSCW) (hereinafter referred to as "Color Star" or the "Company"), an entertainment technology company devoted to the application of technology and artificial intelligence (AI) in the entertainment industry, announced today that new exclusive videos of NBA Superstar Shaquille O'Neal ("Shaq") will be released on Color World platform in September 2021, after the Company and Shaq formally reached an agreement according to which Shaquille O'Neal will become a celebrity instructor on the Color World APP.



In this exclusive video, Shaq recounts his life journey where he started from scratch, achieved extraordinary peak and eventually became a legendary figure of the NBA. Shaq will also share with his fans about his mental growth and insights about success in life. Since its official launch on December 31, 2020, Color Star APP has invited celebrities from film and television, music and sports to share exclusive contents with fans, among which these tailor-made videos have been well received and sought after. The release of Shaq's video will launch the Color World sports star section. With more sports superstars to join the platform to share their exclusive videos, millions of viewers around the world with be able to interact with their sports idols on this platform. Currently, the Color World APP is available for download in both Apple Store and Android Store. At the same time, the mall at the Color World APP will launch celebrity co-branded products to meet the needs of global fans.

Mr. Basil Wilson, CEO of Color Star, commented "We're thrilled to introduce Color World APP's new sports section with exclusive videos from Shaquille O'Neal. Color Star is committed to the mission of integrating technology and entertainment. I believe the Color World APP's new sections and features will help enrich the online concert and video experience for more consumers and fans around the world."