Benzinga | Aug 27, 2021 09:47AM EDT

Byrna Technologies Launches Personal Security Device On Amazon Platform

* Byrna Technologies Inc (NASDAQ:BYRN) launches its products on Amazon.com Inc's (NASDAQ:AMZN) e-commerce platform, expanding from essentially one product, one sales channel company to a multi-product, multi-channel company.

* Byrna launched on Amazon by introducing the new Byrna SD (Self Defense) personal security device, which will be offered exclusively on Amazon for the next two months.

* "Selling through Amazon is transformative for our business and has been a goal of ours for quite some time," stated Bryan Ganz, CEO of Byrna Technologies.

* The MSRP for the Byrna SD is $399 versus $359 for the original Byrna HD. The Byrna SD Bundle Package is priced at $429.

* Price Action: BYRN shares are trading higher by 1.27% at $30.28 on the last check Friday.