Benzinga | Aug 23, 2021 10:52AM EDT

YouTube Tops The List As Content War Heats Up - Read Why?

* Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google disclosed paying out over $30 billion to creators in the past three years from ads, merchandising, and other service features, Bloomberg reports.

* YouTube reached 2 million creators as the new YouTube channels joining the monetization program YouTube Partner Program doubled year on year in 2020.

* YouTube's Q2 revenue, up 83% Y/Y, has nearly reached the $7.34 billion reported by Netflix Inc (NASDAQ:NFLX).

* YouTube does not plan to alter the 45% commission from its video ad sales.

* Going big on content, Facebook Inc (NASDAQ:FB) had also announced a $1 billion spend on content creators by 2022 to take on TikTok and the seasoned players like YouTube, Snap Inc (NYSE:SNAP), Twitter Inc (NYSE:TWTR), Microsoft Corp (NASDAQ:MSFT).

* TikTok parent ByteDance Ltd FY20 revenue jumped 111% Y/Y to $34.3 billion, supported by 1.9 billion monthly active users.

* Price Action: GOOG shares traded higher by 2.10% at $2,826.61 on the last check Monday.