Benzinga | Aug 19, 2021 03:56PM EDT

MRS Integrates Verisk's Voice Analytics Into Telephone Medical Interviews

* Management Research Services (MRS), a technology and data provider for the life insurance industry, integrates Verisk Analytics, Inc's (NASDAQ:VRSK) proprietary voice analytics into its telephone medical interviews to help flag potential tobacco users early and streamline the underwriting workflow.

* MRS will implement Verisk's Tobacco Usage Propensity Model, which uses artificial intelligence and machine learning to analyze audio interviews. The audio analysis can flag probable tobacco users.

* MRS will apply the rules it has developed, based on Verisk's model output, to identify a small percentage of applicants who may require lab testing to verify their tobacco usage status while enabling the majority of applicants to bypass lab testing.

* Price Action: VRSK shares are trading higher by 1.97% at $194.515 on the last check Thursday.