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WISeKeyto Commercially Launch its WISe.ArtNFT Platform on September 1, 2021; the Platform willAuction HighValue NFTs of LuxuryItems andCollectibles(see VideoandDemo siteof the platform)


GlobeNewswire Inc | Aug 18, 2021 12:00PM EDT

August 18, 2021

WISeKeyto Commercially Launch its WISe.ArtNFT Platform on September 1, 2021; the Platform willAuction HighValue NFTs of LuxuryItems andCollectibles(see VideoandDemo siteof the platform)

The commercial launch of WISe.Art platform follows a series testauctions ofNFT luxury watches

The WISe.ArtNFT platform launch will be incorporating provenance, proof of ownership,andfollow-on monetization control into the NFTs

Geneva August 18, 2021 WISeKey International Holding (SIX: WIHN, NASDAQ: WKEY) (WISeKey, or the Company), a leading cybersecurity,AIand IoT company,todayannounced that it plans to commercially launch its NFT platform for the collectible and luxury market under the brand nameWISe.Art ( https://www.wise.art) on September 1, 2021.

The commercial launch of the WISe.Art platform follows a series of market test auctions (starting April 2021) of high-value NFTs, designed to test the appetite of the art and collectible community and fulfill the needs of this exclusive and high-volumemarketplace. These market tests include the two world premiere NFT auctions of the digital twins of a physical watch the Hublot Bigger Bang All Black Tourbillon Chronograph Special Piece by Jean-Claude Biver, and the Jacob & Co NFT a 3-D animation produced by the brand and inspired by its Epic SF24 travel watch with two added features to make it a bespoke digital creation, a tourbillon and a split-flap system.

WISeKey has followed a multichain strategy for its WISe.Art platform through a partnership with CasperLabs and Ocean Protocol. CasperLabs incredible expertise on the crypto market and Ocean Protocols outstanding solution for Initial Data Market Offerings made them ideal partners to reinforce WISeKeys unique position and for launching of its TrustECoin token.

WISe.Art is a fully fledged marketplace with its own digital currency, has the ability to include curators and multipliers, while-labeling options and special NFT designs.

The NFT design of theWISe.Artplatform ensures that besides an authenticated and signed version of the actual digital asset, it creates an irreversible link to the physical object, provides proof of ownership, provenance and a set of contracts describing future use and monetization streams. The NFT platform is secured byWISeKeys various security technologies enabling the authentication of physical objects as well as digital assets, in a safe end-to-end process.

TheWISe.Artplatform allows trading of NFTs intoWISeKeysownTrustECoin cryptocurrency, enabling market participants to stay anonymous if they sochoose while ensuring the necessary KYC processes to avoidunwanted activity on the marketplace.

The partnership withGreen NFTalso ensures that NFTs on theWISe.Artplatform are fully carbon neutral to comply with upcoming ESG regulations and the desire of most collectors to protect the planet. The platform also includes permanent storage of the NFTs and as well as token rewards for participants in auctions, curators and other companies or individuals that contribute to the community.WISe.Art plans to offer and supply CO2 certificates from personal CO2 savings on a Blockchain, will benefit from this ecosystem of CO2 on-chain decarbonization. Therefore, WISe.Art is supporting projects, which allow the tokenization of CO2savings on an individual level targeting human users of digital products, to capture respective CO2savings and aggregate, measure, incentivize and ultimately monetize positive CO2 behavior.

The while-labeling option allows brands to include a part of theWISe.Artplatform into their own ecosystems and websites to securely auction, trade and display high-value collectible NFTs, a brand building alternative of the digital world.

Smart contracts and physical contracts can be included in the NFTs to describe the usage rights of the NFT buyer, including monetization of their collection. It also allows for contracts that let the original creator to participate in future monetization. This option opens up completely new funding opportunities for museums with large collections, as well as better appreciation for artists.

WISeID is a trusted identity service that enables access to the web and mobile applications with strong authentication techniques.WISeID supports onlineKYConboarding, OTP and digital certificate login, andan innovative hands-free secure login based on QR-Codes which users can read usingWISeID suite of mobile applicationswithout even having to type any passwords.

Additionalsecurity services include digital signature services for documents. WISeID implements standards such as OpenID Connect and OAUTH2, that can be easily integrated by customers to enhance the security of their cloud applications. WISeID can also be combined with Microsoft Active Directory, facilitating integration with corporate applications.

About WISeKeyWISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping todays Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.

Our technology is Trusted by the OISTE/WISeKeys Swiss based cryptographic Root of Trust (RoT) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.

Press and investor contacts:

WISeKey International Holding LtdCompany Contact: Carlos MoreiraChairman & CEOTel: +41 22 594 3000info@wisekey.com

WISeKey Investor Relations (US)Contact: Lena CatiThe Equity Group Inc.Tel: +1 212 836-9611lcati@equityny.com

Disclaimer:This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.

This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.







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