Benzinga | Aug 17, 2021 09:50AM EDT

Philip Morris Launches Smoke Free Product IQOS ILUMA In Japan

* Philip Morris International Inc (NYSE:PM) has launched IQOS ILUMA to their portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.

* The IQOS ILUMA series offers two devices in Japan: IQOS ILUMA PRIME and IQOS ILUMA, available for pre-order on IQOS.com beginning August 17, 2021, and for purchase at stores on August 18, 2021.

* IQOS ILUMA introduces induction-heating technology, which utilizes no blade and requires no cleaning.

* The heating technology in these devices is the Smartcore Induction System that heats the tobacco from within the new Terea Smartcore Stick.

* As of June 30, 2021, PMI's smoke-free products are available in 67 markets and targets 100 markets with its smoke-free products by 2025.

* Price Action: PM shares traded lower by 0.24% at $102.09 on the last check Tuesday.