Benzinga | Aug 17, 2021 09:21AM EDT

Waitr Holdings Reports New Partnership With Smoothie King, No Terms Disclosed

Waitr Holdings Inc. (NASDAQ:WTRH) ("Waitr" or the "Company"), a leader in on-demand food ordering and delivery, announced today a new partnership with Smoothie King. Waitr and Bite Squad have started deliveries from over 350 Smoothie King locations.

"We're thrilled Smoothie King has chosen Waitr as a local delivery service partner," said Carl Grimstad, CEO and Chairman of Waitr. "They are the leader in the smoothie industry and the new partnership delivers on our ongoing commitment to adding more options for our diners."

In addition to adding Smoothie King to the Waitr platform, the two companies are planning a number of joint initiatives to promote the partnership, leveraging co-branding marketing opportunities in select markets. In fact, both companies have been involved in collaborations with professional sports teams in New Orleans, one of Waitr's core markets.

Waitr's recent series of digital food ordering integrations will streamline the new partnership. Smoothie King has maintained sustained focus on refining digital-ordering platforms to better align with guest-purchasing behaviors. Since their introduction in March 2020, Smoothie King's online ordering, curbside pickup and delivery capabilities have continued to grow.

"Smoothie King and Waitr will be a great team and we are excited to offer Waitr users a healthier delivery option with our smoothies made with whole fruits, organic veggies and no artificial color, flavors or preservatives," said Rebecca Miller, Chief Marketing Officer.