Benzinga | Aug 16, 2021 10:03AM EDT

Netflix and Chill: How Grom Social Contributes to the State of Streaming Market

Photo by Glenn Carstens-Peters on Unsplash

During the last several years, simply turning on the television or only visiting the movie theater to watch your favorite entertainment gave way to streaming entertainment anywhere at any time. In fact, no matter what you want to watch and regardless of your location, as long as you have an electronic device that connects to the internet, you have shows to watch.

Forkids, that means they don't have to wait until Saturday morning cartoons to watch their favorite characters run around the screen. They don't even have to sit at home to enjoy the shows they love or discover new ones.

Because of the streaming sensation and 24/7 entertainment, there's an increase in demand for kid's programs and animation. And that presents the perfect opportunity for family entertainment companies like Grom Social (NASDAQ:GROM) to provide innovative and appropriate programs that are enjoyable for everyone.

The Age of Streaming

But these days, it's not just Netflix (NASDAQ:NFLX) and Hulu that have movies and shows in the streaming realm. Disney (NYSE:DIS), Paramount, Amazon (NASDAQ:AMZN) and HBO are just a few that also provide a wide variety of entertainment for people young and old. And 2020's biggest new entries into the streaming wars -- Disney+ and HBO Max -- both rich with content, underscore how premium kid and family content is a must-have accessory for attracting and retaining subscribers. Grom is happy to help fill their libraries with exactly the types of compelling programming that caters directly to today's families. Streaming content allows you to now pick and choose what types of programming you want to see based on your interest and put together your own personalized hub of shows that excite and delight your whole family.

Part of that programming includes a generous helping of shows targeted towards kids. And when you think of characters, content creators from Disney, Nickelodeon and Cartoon Network might come to mind. But, today it's an important part of Netflix as well.

Netflix Animations to Watch

Grom Social, with the assistance of over 400 animation experts artists at its subsidiary Top Draw Animation, Inc., routinely supplies the animation production services that fortify the offerings to entertainment providers around the globe not only the kid-friendly companies mentioned above but also to Netflix.. In fact, since it's inception, Top Draw has created enough programming to power the Cartoon Network -- 24/7 -- for 42 consecutive days.

And Grom isn't just delivering content through Top Draw. The company recently acquired LA-based storytelling production company, Curiosity Ink Media, and Grom wasted not time rolling up its sleeves to add original intellectual property (IP)to complement Top Draw's premium animation production services. Founded by former Nickelodeon President of Original Programming, Russell Hicks, Curiosity is hard at work on several new properties -- from pre-school animation to publishing and consumer products -- that will only bolster kids' offerings for the world's leading programmers.

The company recently announced "Baldwin's Big Adventure," a graphically-rich preschool series about a young steam engine as well as "Thunderous'', to debut as a publishing entry in the red-hot graphic novel category, about an Indigenous American teen who learns how her rich heritage offers clues to her survival . Curiosity has announced several other properties in development that round out Grom's entertainment offerings and several new initiatives are in the pipeline including Santa.com a virtual North Pole and ecommerce site designed to help take some stress out of the holidays.

Entertainment at Home and Beyond

The state of streaming has changed the face of how the world consumes entertainment. And with Grom Social's focus on protecting children while they explore the online universe, it has the unique opportunity to serve families with kid-friendly programming so they too can enjoy its content streaming as well as on traditional, linear TV. With the help of age- appropriate and entertaining world-class programs, everyone can have access to entertainment no matter where they are.

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