Benzinga | Aug 9, 2021 07:16AM EDT

Comscore To Provide Deduplicated Connected TV Measurement For YouTube And YouTube TV

Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. The milestone, which builds on Comscore's partnership with Google to help build the next generation of YouTube measurement without third-party pixels, will enable Comscore to provide marketers with an unmatched understanding of how audiences are consuming content on YouTube and YouTube TV across desktop, mobile, and, with this integration, connected TV (CTV).