Benzinga | Aug 6, 2021 07:20AM EDT

Comscore Reports Expansion Of Its Relationship With Fox For Co.'s National TV Measurement, No Terms Disclosed

Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced it has expanded and extended its relationship with Fox Corporation (NASDAQ:FOXA, FOX))), which includes Comscore's National TV measurement. The multi-year agreement comes as a result of Comscore's expanded data rights, driving increased measurement stability, as well as continued improvements to its television measurement products.

"It is a privilege to continue our longstanding relationship with Fox and have their vote of confidence in our TV measurement," said Carol Hinnant, Chief Revenue Officer, Comscore. "As the industry accelerates its shift toward impressions-based buying, Comscore has strengthened its stable and reliable television footprint to ensure marketers have modern media measurement."

"The rapid evolution of consumer behavior makes it more important than ever to have stable, granular audience measurement, and Comscore has made significant progress in its measurement capabilities," said Audrey Steele, Executive Vice President of Sales Research Insights & Strategy for Fox. "We're excited to work even more closely with the team to drive a multi-currency marketplace."

Comscore has more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets. Comscore is also a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.