Benzinga | Aug 2, 2021 04:35PM EDT

GoHealth And GoodRx Announce Agreement To Bring GoHealth's Medicare Enrollment And Engagement Solutions To GoodRx Platform

GoHealth, Inc. (GoHealth) (NASDAQ:GOCO), a leading health insurance marketplace and Medicare-focused digital health company, and GoodRx, Inc. (NASDAQ:GDRX), America's leading resource for healthcare savings, today announced an exclusive agreement to bring GoHealth's Medicare enrollment and engagement solutions directly to GoodRx users on the GoodRx platform.

Of the nearly 20 million people who come to GoodRx every month looking for savings, millions of them have Medicare, based on GoodRx's internal analysis, while many others qualify for the program each year as they age in. GoodRx consumers who want to explore Medicare coverage options and understand potential benefits or savings will be able to access information about GoHealth's market-leading Medicare plan selection solutions. Those who enroll in a Medicare plan through GoHealth have access to a suite of healthcare services to further improve health outcomes. For instance, GoHealth members will receive ongoing engagement and education around pharmacy options and prescription savings related to their Medicare Advantage plan to maximize the value of their prescription plan benefits.

GoHealth consumers will also have access to GoodRx prescription discounts on GoHealth's Encompass platform. GoodRx prescription discounts can provide savings of up to 80% from the pharmacy retail price and are accepted at over 70,000 pharmacies nationwide, including Albertsons, CVS, Kroger, Rite Aid, Walmart and Walgreens.

"We're excited to bring GoodRx into GoHealth's robust ecosystem of strategic partners. Prescription costs are a major financial barrier for many people, especially Medicare members, and GoodRx's platform is greatly beneficial to finding savings for our members. Through this strategic partnership, we are giving our members affordable choices to further improve health outcomes, while also helping GoodRx's users find and enroll in the right Medicare coverage plan that fits their needs, a real win-win," said Ben Miller, Senior Vice President, Strategic Partnerships at GoHealth.

GoodRx is one of the many strategic partners GoHealth has added to its Encompass technology, a proprietary engagement platform that maximizes members' utilization of their benefits once enrolled in a plan, ensuring that members receive the care they need. This agreement is part of GoHealth's ongoing commitment to improve access to healthcare in America.

"The strategic partnership with GoHealth adds critical information to our platform that helps users as they seek to understand and navigate the complex world of Medicare," said Doug Hirsch, co-CEO and co-founder of GoodRx. "The level of Medicare expertise and service that GoHealth provides, combined with our prescription savings value proposition, creates immense value all around."