Benzinga | Aug 2, 2021 03:21PM EDT

BetMGM Partners With Cheddar News To Launch New Show

* MGM Resorts International's (NYSE:MGM) sports betting company BetMGM has partnered with a digital-first news network, Cheddar News, to launch Cheddar Bets.

* Cheddar Bets is a weekly program offering an exploration of the intersection of sports betting and financial markets.

* The partnership also makes BetMGM the exclusive sports betting partner of Cheddar News.

* Cheddar Bets will broadcast from a custom-built BetMGM studio in New York, airing on Thursdays at 4:30 p.m. ET on Cheddar News. The show will premiere on August 19, 2021.

* Cheddar Bets will dive into the weekly sports calendar, seen through the lens of sports betting and its impact on Wall Street. It will also provide insider access to behind-the-book intel from BetMGM's oddsmakers.

* "As BetMGM continues to invest in innovative sports betting content, we've found a great partner in Cheddar News. Through Cheddar Bets we'll provide informative and entertaining programming to engage new audiences," said BetMGM's Chief Revenue Officer Matt Prevost.

* Price action: MGM shares are trading lower by 0.01% at $37.525 on the last check Monday.