Benzinga | Dec 31, 2020 06:32AM EST

Color Star Technology Announced Subsidiary in Strategic Partnership with Multiple Events Dubai U.A.E and Hunter International Travel & Tourism LLC. Dubai U.A.E

Color Star Technology Co., Ltd. (NASDAQ:CSCW) today announced that Color China Entertainment Limited, its wholly owned subsidiary, has formally reached a long-term strategic partnership with two United Arab Emirates ("UAE") companies, Multiple Events Dubai U.A.E ("Multiple Events UAE") and Hunter International Travel & Tourism LLC. Dubai U.A.E ("Hunter International UAE"). The parties expect to use their respective advantages to collaborate on cultural performance, cross-border tourism, entertainment education, and brand promotion.

Multiple Events UAE is registered in Dubai, UAE. Its business covers film and television production, exhibitions, conferences, and consulting. Since its establishment, the company has organized and facilitated international cultural exchange projects with many multinational media companies. In 2007 and 2008, Multiple Events UAE cooperated with Hong Kong Phoenix Satellite TV ("Phoenix TV") and produced two bilingual documentaries, "Half Sea and Half Flame" and "The Sheikh's Sunrise and Sunset", which reflected the social and cultural development of the UAE. Between 2009 to 2011, as the official authorized institution of Phoenix TV, Multiple Events UAE organized the Phoenix TV Miss Chinese Cosmos contest in the Middle East region.

Hunter International UAE is registered with the Dubai Tourism Bureau, UAE. The company has hundreds of business partners in countries all over the world. In 1992, it was selected by the Chinese Consulate General in Dubai to host a delegation from China National Tourism Administration. In September 1992, it became the general agent of China International Travel Service to serve Chinese tourists visiting the UAE and to organize Middle Eastern customers' exhibitions in China.

The cooperation with the two well-established UAE companies will add to the Company's strategic layout in the Middle East. By 2021, Color Star expects to establish an offline training base in the UAE and offer online and offline Arab cultural entertainment performances.

"Color Star strives to become a top global internet entertainment company. We have built strategic partnerships in Southeast Asia, Europe and America, and now in the Middle East. The launch of our Color World App on December 31, 2020 will further promote our geographic reach and provide strong technological and internet boost to our international presence." Commented Biao Lu, CEO of Color Star.