Business Wire | Jul 29, 2021 06:45AM EDT

Sally Beauty Holdings Reports Strong Sales and Profit Growth for Fiscal 2021 Third Quarter

Jul. 29, 2021

DENTON, Texas--(BUSINESS WIRE)--Jul. 29, 2021--Sally Beauty Holdings, Inc. (NYSE: SBH) ("the Company"), the leader in professional hair color, today announced financial results for its third quarter ended June 30, 2021. The Company will hold a conference call today at 7:30 a.m. Central Time to discuss the results.

Fiscal 2021 Third Quarter Summary

* Consolidated net sales of $1.02 billion with a same store sales increase of 44.7%, primarily reflecting strong consumer demand in the U.S. and the easing of COVID-19 restrictions globally; * Global e-commerce sales were $71 million, representing 7.0% of net sales; * Gross margin of 50.3%, up 470 basis points compared to the prior year; * GAAP operating earnings of $127 million and GAAP operating margin of 12.5%, Adjusted Operating Earnings of $129 million and Adjusted Operating Margin of 12.6%; * GAAP diluted net earnings per share of $0.66 and Adjusted Diluted Net Earnings Per Share of $0.68, up 414% and 718%, respectively, compared to the prior year; * Strong liquidity position, cash and cash equivalents of $270 million, reduced debt levels by $205 million with a zero balance outstanding under the $500 million asset-based revolving line of credit at quarter end.

"We are pleased to report another strong quarter, which was driven by strengthening consumer demand and solid execution by our teams," said Chris Brickman, president and chief executive officer. "The combination of improving macro factors in the U.S. and the easing of COVID-19 restrictions across our international territories, drove net sales over $1 billion. Our top line performance, coupled with ongoing strength in gross margin, resulted in significant growth in earnings."

"As we approach our fiscal year-end, we are pleased with our strong financial performance to date, and ability to deliver against our strategic priorities despite the challenges of the pandemic. We remain focused on the completion of our multi-year transformation in 2021, and as we enter 2022, we will continue to scale and optimize a full suite of omni-channel services designed to delight our customers. We believe that with the significant investments we have made in the business and the talented team we have assembled, the company is well positioned to achieve long-term growth."

COVID-19 Update

The table below includes the operating status of corporate-owned stores at the end of each month during the third quarter, reflecting the easing of COVID-19 restrictions on global stores operations.

April May JuneTerritory Hard Reduced Fully Hard Reduced Fully Hard Reduced Fully Closed Capacity Open Closed Capacity Open Closed Capacity OpenSally US/CAN 0% 33% 67% 0% 33% 67% 0% 9% 91%

Sally Europe 0% 44% 56% 0% 23% 77% 0% 1% 99%

Sally LATAM 9% 22% 69% 4% 27% 69% 3% 29% 68%

BSG US/CAN 0% 4% 96% 0% 4% 96% 0% 0% 100%

SBH Total * 1% 26% 73% 0% 24% 76% 0% 7% 93%

*Includes corporate stores only (excludes franchises) Fiscal 2021 Third Quarter Operating Results

Third quarter consolidated net sales were $1.02 billion, an increase of 45.0%, as compared to the prior year with a same store sales increase of 44.7%, primarily driven by the favorable impact in the U.S. from improving consumer confidence and the easing of COVID-19 restrictions across international territories. Foreign currency translation had a favorable impact of approximately 260 basis points on reported sales and the Company operated 84 fewer stores compared to the prior year. Global e-commerce sales were $71 million or 7.0% of net sales.

Consolidated gross profit for the third quarter was $514.4 million compared to $321.8 million in the prior year, an increase of 59.8%. Consolidated gross margin was 50.3%, an increase of 470 basis points compared to 45.6% in the prior year, driven primarily by a higher gross margin at Sally Beauty Supply, partially offset by a lower gross margin at Beauty Systems Group.

Selling, general and administrative (SG&A) expenses totaled $386.5 million, up $71.9 million compared to the prior year, driven primarily by the impact of the prior year's savings from furloughed employees, rent abatements and reduced advertising expense related to the shut down of global store operations from COVID-19. As a percentage of sales, SG&A expenses were 37.8% compared to 44.6% in the prior year.

GAAP operating earnings and operating margin in the third quarter were $127.4 million and 12.5%, respectively, compared to $1.4 million and 0.2%, respectively, in the prior year. Adjusted Operating Earnings and Operating Margin, excluding the Company's previously announced restructuring efforts and COVID-19 related expenses in both years, increased to $128.7 million and 12.6%, respectively, compared to $16.0 million and 2.3%, respectively, in the prior year.

GAAP net earnings in the third quarter were $76.2 million, or $0.66 per diluted share, compared to a net loss of $23.5 million, or $0.21 per diluted share in the prior year. Adjusted Net Earnings were $78.0 million, or $0.68 per diluted share, compared to a net loss of $12.7 million, or $0.11 per diluted share in the prior year, which represents an increase of 718%. Adjusted EBITDA in the third quarter was $156.5million, an increase of 113% compared to the prior year, and Adjusted EBITDA Margin was 15.3%, an increase of 490 basis points compared to the prior year.

Balance Sheet and Cash Flow

During the third quarter, the Company utilized excess cash to reduce its debt levels by $205 million by fully repaying the outstanding balance of $197 million of its 5.50% senior unsecured notes due 2023 and paying down an additional $8 million of its floating rate term loan. At June 30, 2021, the Company had cash and cash equivalents of $270 million and a zero balance outstanding under its asset-based revolving line of credit. Additionally, the Company ended the quarter with a net debt leverage ratio of 1.90x. For comparison purposes, the leverage ratio, as defined in our loan agreements where the impact of balance sheet cash and cash equivalents is capped at $100 million for net debt calculation purposes, was 2.19x.

In May 2021, the Company extended the maturity on its asset-based revolving line of credit agreement by five years to May 2026. The new agreement returned the pricing and terms back to pre-COVID levels and right-sized the facility to $500 million.

Third quarter cash flow from operations totaled $86.2million, capital expenditures totaled $17.8million and Operating Free Cash Flow totaled $68.4 million.

Fiscal 2021 Third Quarter Segment Results

Sally Beauty Supply

* Global segment same store sales increased 43.3% in the third quarter. The Sally Beauty businesses in the U.S. and Canada represented 79% of the segment sales for the quarter and had a same store sales increase of 35.2%. Both Europe and Latin America had significant increases in same store sales for the quarter due to the easing of COVID-19 restrictions. * Net sales were $602.7 million in the quarter, an increase of 45.1% compared to the prior year, driven primarily by improving consumer confidence in the U.S. and the easing of COVID-19 restrictions across international territories. The segment had a favorable impact of 370 basis points from foreign currency translation on reported sales and operated 80 fewer stores compared to the prior year. * At the end of the quarter, net store count was 3,611, a decrease of 80 stores compared to the prior year. * Gross margin increased by 920 basis points to 57.9%, with the Sally Beauty business in the U.S. and Canada delivering gross margin of 60.8%. The increase in gross margin was primarily driven by the impact of the prior year's non-cash inventory write down and inventory clearance efforts, partially offset by a higher sales volume coming from the lower margin European operations as a percentage of total segment sales compared to the prior year. * GAAP operating earnings increased substantially to $116.8 million compared to $3.1 million in the prior year. GAAP operating margin was 19.4% compared to 0.7% in the prior year.

Beauty Systems Group

* Total segment same store sales increased 47.8% in the third quarter. * Net sales were $419.7 million in the quarter, an increase of 44.8% compared to the prior year, driven primarily by the favorable impact from the easing of COVID-19 restrictions, resulting in higher operating capacities in salons and increased demand. Foreign currency translation had a favorable impact of approximately 120 basis points on reported sales. * At the end of the quarter, net store count was 1,367, a decrease of 4 stores compared to the prior year. * Gross margin decreased 180 basis points to 39.4% in the quarter, driven primarily by a higher sales volume coming from large volume/lower margin full service customers that rebounded from the COVID-19 impact in the prior year. * GAAP operating earnings were $55.3 million in the quarter, an increase of 38% compared to the prior year. GAAP operating margin in the quarter was 13.2% compared to 13.8% in the prior year. * At the end of the quarter, there were 724 distributor sales consultants compared to 651 in the prior year.

Fiscal Year 2021 Outlook

The Company will provide perspective on its outlook for the fourth quarter during its earnings conference call.

Conference Call and Where You Can Find Additional Information

The Company will hold a conference call and audio webcast today to discuss its financial results and its business at approximately 7:30 a.m. Central Time today, July 29, 2021. During the conference call, the Company may discuss and answer one or more questions concerning business and financial matters and trends affecting the Company. The Company's responses to these questions, as well as other matters discussed during the conference call, may contain or constitute material information that has not been previously disclosed. Simultaneous to the conference call, an audio webcast of the call will be available via a link on the Company's website, sallybeautyholdings.com/investor-relations. The conference call can be accessed by dialing (844) 867-6169 (International: (409-207-6975) and referencing the access code 580008#. The teleconference will be held in a "listen-only" mode for all participants other than the Company's current sell-side and buy-side investment professionals. In addition, a supplemental slide presentation may be viewed during the call at the following link SBH Q3 Earnings Presentation and entering the event password yaKPyjk6g35. A replay of the earnings conference call will be available starting at 10:30 a.m. Central Time, July 29, 2021, through August 5, 2021, by dialing (866) 207-1041 (International: (402) 970-0847) and reference access code 8927781#. Also, a website replay will be available on sallybeautyholdings.com/investor-relations.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The Company operates approximately 5,000 stores, including 141 franchised locations. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion(r), Generic Value Products(r), Beyond the Zone(r) and Silk Elements(r) as well as professional lines such as Wella(r), Clairol(r), OPI(r), Conair(r) and Hot Shot Tools(r). Beauty Systems Group stores, branded as CosmoProf(r) or Armstrong McCall(r) stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell(r), Wella(r), Matrix(r), Schwarzkopf(r), Kenra(r), Goldwell(r), Joico(r) and CHI(r), intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

Cautionary Notice Regarding Forward-Looking Statements

Statements in this news release and the schedules hereto which are not purely historical facts or which depend upon future events may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995, can be identified by the use of forward-looking terminology such as "believes," "projects," "expects," "can," "may," "estimates," "should," "plans," "targets," "intends," "could," "will," "would," "anticipates," "potential," "confident," "optimistic," or the negative thereof, or other variations thereon, or comparable terminology, or by discussions of strategy, objectives, estimates, guidance, expectations and future plans. Forward-looking statements can also be identified by the fact that these statements do not relate strictly to historical or current matters.

Readers are cautioned not to place undue reliance on forward-looking statements as such statements speak only as of the date they were made. Any forward-looking statements involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including, but not limited to, the risks and uncertainties related to COVID-19 and those described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended September 30, 2020. Consequently, all forward-looking statements in this release are qualified by the factors, risks and uncertainties contained therein. We assume no obligation to publicly update or revise any forward-looking statements.

Use of Non-GAAP Financial Measures

This news release and the schedules hereto include the following financial measures that have not been calculated in accordance with accounting principles generally accepted in the United States, or GAAP, and are therefore referred to as non-GAAP financial measures: (1) Adjusted Gross Margin; (2) Adjusted Selling, General and Administrative Expenses; (3) Adjusted EBITDA and EBITDA Margin; (4) Adjusted Operating Earnings and Operating Margin; (5) Adjusted Net Earnings; (6) Adjusted Diluted Net Earnings Per Share; and (7) Operating Free Cash Flow. We have provided definitions below for these non-GAAP financial measures and have provided tables in the schedules hereto to reconcile these non-GAAP financial measures to the comparable GAAP financial measures.

Adjusted Gross Margin - We define the measure Adjusted Gross Margin as GAAP gross margin excluding the write-down of COVID-19 related personal protective equipment inventory for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted Selling, General and Administrative Expenses - We define the measure Adjusted Selling, General and Administrative Expenses as GAAP selling, general and administrative expenses excluding COVID-19 net expenses for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted EBITDA and EBITDA Margin - We define the measure Adjusted EBITDA as GAAP net earnings before depreciation and amortization, interest expense, income taxes, share-based compensation, costs related to the Company's previously announced restructuring plans, COVID-19 related net expenses, costs related to the non-cash write down of inventory, and impairment charges related to long-lived assets and operating lease assets not included in restructuring for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures. Adjusted EBITDA Margin is Adjusted EBITDA as a percentage of net sales.

Adjusted Operating Earnings and Operating Margin - Adjusted operating earnings are GAAP operating earnings that exclude costs related to the Company's previously announced restructuring plans and net expenses related to COVID-19 for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures. Adjusted Operating Margin is Adjusted Operating Earnings as a percentage of net sales.

Adjusted Net Earnings - Adjusted net earnings is GAAP net earnings that exclude tax-effected costs related to the Company's previously announced restructuring plans and tax-effected net expenses related to COVID-19 for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted Diluted Net Earnings Per Share - Adjusted diluted net earnings per share is GAAP diluted earnings per share that exclude tax-effected costs related to the Company's previously announced restructuring plans and tax-effected net expenses related to COVID-19 for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Operating Free Cash Flow - We define the measure Operating Free Cash Flow as GAAP net cash provided by operating activities less payments for capital expenditures (net). We believe Operating Free Cash Flow is an important liquidity measure that provides useful information to investors about the amount of cash generated from operations after taking into account payments for capital expenditures (net).

We believe that these non-GAAP financial measures provide valuable information regarding our earnings and business trends by excluding specific items that we believe are not indicative of the ongoing operating results of our businesses; providing a useful way for investors to make a comparison of our performance over time and against other companies in our industry.

We have provided these non-GAAP financial measures as supplemental information to our GAAP financial measures and believe these non-GAAP measures provide investors with additional meaningful financial information regarding our operating performance and cash flows. Our management and Board of Directors also use these non-GAAP measures as supplemental measures to evaluate our businesses and the performance of management, including the determination of performance-based compensation, to make operating and strategic decisions, and to allocate financial resources. We believe that these non-GAAP measures also provide meaningful information for investors and securities analysts to evaluate our historical and prospective financial performance. These non-GAAP measures should not be considered a substitute for or superior to GAAP results. Furthermore, the non-GAAP measures presented by us may not be comparable to similarly titled measures of other companies.

Supplemental Schedules



Segment Information 1

Non-GAAP Financial Measures Reconciliations 2-3

Non-GAAP Financial Measures Reconciliations; Adjusted EBITDA and Operating 4Free Cash Flow

Store Count and Same Store Sales 5

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESConsolidated Statements of Earnings (Loss)(In thousands, except per share data)(Unaudited)Three Months Ended June 30,

Nine Months Ended June 30,

2021

2020

Percentage Change

2021

2020

Percentage Change

Net sales$

1,022,387

$

705,287

45.0

%

$

2,884,737

$

2,556,518

12.8

%

Cost of products sold507,981

383,441

32.5

%

1,432,378

1,330,067

7.7

%

Gross profit514,406

321,846

59.8

%

1,452,359

1,226,451

18.4

%

Selling, general and administrative expenses386,481

314,599

22.8

%

1,143,738

1,075,827

6.3

%

Restructuring508

5,816

(91.3

)%

1,371

11,541

(88.1

)%

Operating earnings127,417

1,431

8804.1

%

307,250

139,083

120.9

%

Interest expense23,452

27,298

(14.1

)%

73,313

70,483

4.0

%

Earnings (loss) before provision for income taxes103,965

(25,867

)

501.9

%

233,937

68,600

241.0

%

Provision (benefit) for income taxes27,759

(2,341

)

1285.8

%

62,228

25,543

143.6

%

Net earnings (loss)$

76,206

$

(23,526

)

423.9

%

$

171,709

$

43,057

298.8

%

Earnings (loss) per share:Basic$

0.68

$

(0.21

)

423.8

%

$

1.52

$

0.38

300.0

%

Diluted$

0.66

$

(0.21

)

414.3

%

$

1.50

$

0.37

305.4

%

Weighted average shares:Basic112,739

112,271

112,605

114,413

Diluted114,927

112,271

114,274

115,370

Basis PointChangeBasis PointChangeComparison as a percentage of net salesConsolidated gross margin50.3

%

45.6

%

470

50.3

%

48.0

%

230

Selling, general and administrative expenses37.8

%

44.6

%

(680

)

39.6

%

42.1

%

(250

)

Consolidated operating margin12.5

%

0.2

%

1,230

10.7

%

5.4

%

530

Effective tax rate26.7

%

9.1

%

1,760

26.6

%

37.2

%

(1,060

)

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESConsolidated Statements of Earnings (Loss)(In thousands, except per share data)(Unaudited) Three Months Ended June 30, Nine Months Ended June 30,

2021 2020 Percentage 2021 2020 Percentage Change Change

Net sales $ 1,022,387 $ 705,287 45.0 % $ 2,884,737 $ 2,556,518 12.8 %

Cost of 507,981 383,441 32.5 % 1,432,378 1,330,067 7.7 %products soldGross profit 514,406 321,846 59.8 % 1,452,359 1,226,451 18.4 %

Selling,general and 386,481 314,599 22.8 % 1,143,738 1,075,827 6.3 %administrativeexpensesRestructuring 508 5,816 (91.3 )% 1,371 11,541 (88.1 )%

Operating 127,417 1,431 8804.1 % 307,250 139,083 120.9 %earningsInterest 23,452 27,298 (14.1 )% 73,313 70,483 4.0 %expenseEarnings(loss) before 103,965 (25,867 ) 501.9 % 233,937 68,600 241.0 %provision forincome taxesProvision 27,759 (2,341 ) 1285.8 % 62,228 25,543 143.6 %(benefit) forincome taxesNet earnings $ 76,206 $ (23,526 ) 423.9 % $ 171,709 $ 43,057 298.8 %(loss) Earnings(loss) pershare:Basic $ 0.68 $ (0.21 ) 423.8 % $ 1.52 $ 0.38 300.0 %

Diluted $ 0.66 $ (0.21 ) 414.3 % $ 1.50 $ 0.37 305.4 %

Weightedaverageshares:Basic 112,739 112,271 112,605 114,413

Diluted 114,927 112,271 114,274 115,370

Basis Basis Point Point Change ChangeComparison asa percentageof net salesConsolidated 50.3 % 45.6 % 470 50.3 % 48.0 % 230 gross marginSelling,general and 37.8 % 44.6 % (680 ) 39.6 % 42.1 % (250 )administrativeexpensesConsolidated 12.5 % 0.2 % 1,230 10.7 % 5.4 % 530 operatingmargin Effective tax 26.7 % 9.1 % 1,760 26.6 % 37.2 % (1,060 )rate SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESCondensed Consolidated Balance Sheets(In thousands)(Unaudited)June 30,2021September 30,2020Cash and cash equivalents$

270,317

$

514,151

Trade and other accounts receivable76,439

56,429

Inventory935,427

814,503

Other current assets46,928

48,014

Total current assets1,329,111

1,433,097

Property and equipment, net283,033

315,029

Operating lease assets540,480

525,634

Goodwill and other intangible assets601,935

598,321

Other assets23,623

23,066

Total assets$

2,778,182

$

2,895,147

Current maturities of long-term debt$

181

$

180

Accounts payable268,868

236,333

Accrued liabilities213,099

170,665

Current operating lease liabilities159,094

153,267

Income taxes payable8,963

2,917

Total current liabilities650,205

563,362

Long-term debt, including capital leases1,383,145

1,796,897

Long-term operating lease liabilities401,706

394,375

Other liabilities30,008

32,976

Deferred income tax liabilities, net90,848

92,094

Total liabilities2,555,912

2,879,704

Total stockholders' equity222,270

15,443

Total liabilities and stockholders' equity$

2,778,182

$

2,895,147

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESCondensed Consolidated Balance Sheets(In thousands)(Unaudited) June 30, September 30, 2021 2020 Cash and cash equivalents $ 270,317 $ 514,151

Trade and other accounts receivable 76,439 56,429

Inventory 935,427 814,503

Other current assets 46,928 48,014

Total current assets 1,329,111 1,433,097

Property and equipment, net 283,033 315,029

Operating lease assets 540,480 525,634

Goodwill and other intangible assets 601,935 598,321

Other assets 23,623 23,066

Total assets $ 2,778,182 $ 2,895,147

Current maturities of long-term debt $ 181 $ 180

Accounts payable 268,868 236,333

Accrued liabilities 213,099 170,665

Current operating lease liabilities 159,094 153,267

Income taxes payable 8,963 2,917

Total current liabilities 650,205 563,362

Long-term debt, including capital leases 1,383,145 1,796,897

Long-term operating lease liabilities 401,706 394,375

Other liabilities 30,008 32,976

Deferred income tax liabilities, net 90,848 92,094

Total liabilities 2,555,912 2,879,704

Total stockholders' equity 222,270 15,443

Total liabilities and stockholders' equity $ 2,778,182 $ 2,895,147

Supplemental Schedule 1

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESSegment Information(In thousands)(Unaudited)Three Months Ended June 30,

Nine Months Ended June 30,

2021

2020

Percentage Change

2021

2020

Percentage Change

Net sales:Sally Beauty Supply ("SBS")$

602,681

$

415,468

45.1

%

$

1,693,015

$

1,504,125

12.6

%

Beauty Systems Group ("BSG")419,706

289,819

44.8

%

1,191,722

1,052,393

13.2

%

Total net sales$

1,022,387

$

705,287

45.0

%

$

2,884,737

$

2,556,518

12.8

%

Operating earnings:SBS$

116,784

$

3,087

3683.1

%

$

311,975

$

133,684

133.4

%

BSG55,265

40,084

37.9

%

151,680

143,557

5.7

%

Segment operating earnings172,049

43,171

298.5

%

463,655

277,241

67.2

%

Unallocated expenses (1) 44,124

35,924

22.8

%

155,034

126,617

22.4

%

Restructuring508

5,816

(91.3

)%

1,371

11,541

(88.1

)%

Interest expense23,452

27,298

(14.1

)%

73,313

70,483

4.0

%

Earnings (loss) before provision for income taxes$

103,965

$

(25,867

)

501.9

%

$

233,937

$

68,600

241.0

%

Segment gross margin:2021

2020

Basis Point Change

2021

2020

Basis Point Change

SBS57.9

%

48.7

%

920

58.0

%

53.2

%

480

BSG39.4

%

41.2

%

(180

)

39.5

%

40.5

%

(100

)

Segment operating margin:SBS19.4

%

0.7

%

1,870

18.4

%

8.9

%

950

BSG13.2

%

13.8

%

(60

)

12.7

%

13.6

%

(90

)

Consolidated operating margin12.5

%

0.2

%

1,230

10.7

%

5.4

%

530

(1) Unallocated expenses, including share-based compensation expense, consist of corporate and shared costs and are included in selling, general and administrative expenses. Supplemental Schedule 1

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESSegment Information(In thousands)(Unaudited) Three Months Ended June 30, Nine Months Ended June 30,

2021 2020 Percentage 2021 2020 Percentage Change Change

Net sales:Sally Beauty $ 602,681 $ 415,468 45.1 % $ 1,693,015 $ 1,504,125 12.6 %Supply("SBS")Beauty 419,706 289,819 44.8 % 1,191,722 1,052,393 13.2 %Systems Group("BSG")Total net $ 1,022,387 $ 705,287 45.0 % $ 2,884,737 $ 2,556,518 12.8 %sales Operatingearnings:SBS $ 116,784 $ 3,087 3683.1 % $ 311,975 $ 133,684 133.4 %

BSG 55,265 40,084 37.9 % 151,680 143,557 5.7 %

Segment 172,049 43,171 298.5 % 463,655 277,241 67.2 %operatingearnings Unallocated 44,124 35,924 22.8 % 155,034 126,617 22.4 %expenses ^(1)Restructuring 508 5,816 (91.3 )% 1,371 11,541 (88.1 )%

Interest 23,452 27,298 (14.1 )% 73,313 70,483 4.0 %expenseEarnings(loss) before $ 103,965 $ (25,867 ) 501.9 % $ 233,937 $ 68,600 241.0 %provision forincome taxes Basis BasisSegment gross 2021 2020 Point 2021 2020 Pointmargin: Change Change

SBS 57.9 % 48.7 % 920 58.0 % 53.2 % 480

BSG 39.4 % 41.2 % (180 ) 39.5 % 40.5 % (100 )

Segmentoperatingmargin:SBS 19.4 % 0.7 % 1,870 18.4 % 8.9 % 950

BSG 13.2 % 13.8 % (60 ) 12.7 % 13.6 % (90 )

Consolidated 12.5 % 0.2 % 1,230 10.7 % 5.4 % 530 operatingmargin (1) Unallocated expenses, including share-based compensation expense, consistof corporate and shared costs and are included in selling, general andadministrative expenses.Supplemental Schedule 2SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations(In thousands, except per share data)(Unaudited)Three Months Ended June 30, 2021As Reported(GAAP)Restructuring (1)COVID-19 (2)As Adjusted(Non-GAAP)Selling, general and administrative expenses$

386,481

$

-

$

(824

)

$

385,657

SG&A expenses, as a percentage of sales37.8

%

37.7

%

Operating earnings127,417

508

824

128,749

Operating margin12.5

%

12.6

%

Earnings before provision for income taxes103,965

508

824

105,297

Provision (benefit) for income taxes (3)27,759

86

(550

)

27,295

Net earnings$

76,206

$

422

$

1,374

$

78,002

Earnings per share:Basic$

0.68

$

0.00

$

0.01

$

0.69

Diluted$

0.66

$

0.00

$

0.01

$

0.68

Three Months Ended June 30, 2020As Reported(GAAP)Restructuring (1)COVID-19 (2)As Adjusted(Non-GAAP)Selling, general and administrative expenses$

314,599

$

-

$

(8,753

)

$

305,846

SG&A expenses, as a percentage of sales44.6

%

43.4

%

Operating earnings1,431

5,816

8,753

16,000

Operating margin0.2

%

2.3

%

Earnings (loss) before provision for income taxes(25,867

)

5,816

8,753

(11,298

)

Provision (benefit) for income taxes (3)(2,341

)

1,532

2,248

1,439

Net earnings (loss)$

(23,526

)

$

4,284

$

6,505

$

(12,737

)

Earnings (loss) per share:Basic$

(0.21

)

$

0.04

$

0.06

$

(0.11

)

Diluted$

(0.21

)

$

0.04

$

0.06

$

(0.11

)

(1) For the three months ended June 30, 2021 and 2020, restructuring represents costs and expenses incurred primarily in connection with Project Surge and the Transformation Plan.(2) For the three months ended June 30, 2021, COVID-19 expenses primarily represents donation expense related to the personal-protective equipment inventory of $1.9 million, partially offset by wage and rent subsidies provided by the Canadian government of $1.1 million. For the three months ended June 30, 2020, COVID-19 expenses primarily represents costs associated with disaster pay and furloughed employees in response to the coronavirus pandemic, partially offset by an employee retention payroll tax credit provided by the U.S. Coronavirus Aid, Relief, and Economic Security Act ("CARES Act").(3) The provision (benefit) for income taxes was calculated using the applicable tax rates for each country, while excluding the tax benefits for countries where the tax benefit is not currently deemed probable of being realized. Supplemental Schedule 2 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations(In thousands, except per share data)(Unaudited) Three Months Ended June 30, 2021 As Reported Restructuring COVID-19 ^ As Adjusted (GAAP) ^(1) (2) (Non-GAAP) Selling, general and $ 386,481 $ - $ (824 ) $ 385,657 administrative expensesSG&A expenses, as a 37.8 % 37.7 %percentage of salesOperating earnings 127,417 508 824 128,749

Operating margin 12.5 % 12.6 %

Earnings before provision for 103,965 508 824 105,297 income taxesProvision (benefit) for 27,759 86 (550 ) 27,295 income taxes ^(3)Net earnings $ 76,206 $ 422 $ 1,374 $ 78,002

Earnings per share:Basic $ 0.68 $ 0.00 $ 0.01 $ 0.69

Diluted $ 0.66 $ 0.00 $ 0.01 $ 0.68

Three Months Ended June 30, 2020 As Reported Restructuring COVID-19 ^ As Adjusted (GAAP) ^(1) (2) (Non-GAAP) Selling, general and $ 314,599 $ - $ (8,753 ) $ 305,846 administrative expensesSG&A expenses, as a 44.6 % 43.4 %percentage of salesOperating earnings 1,431 5,816 8,753 16,000

Operating margin 0.2 % 2.3 %

Earnings (loss) before (25,867 ) 5,816 8,753 (11,298 )provision for income taxesProvision (benefit) for (2,341 ) 1,532 2,248 1,439 income taxes ^(3)Net earnings (loss) $ (23,526 ) $ 4,284 $ 6,505 $ (12,737 )

Earnings (loss) per share:Basic $ (0.21 ) $ 0.04 $ 0.06 $ (0.11 )

Diluted $ (0.21 ) $ 0.04 $ 0.06 $ (0.11 )

(1) For the three months ended June 30, 2021 and 2020, restructuring representscosts and expenses incurred primarily in connection with Project Surge and theTransformation Plan. (2) For the three months ended June 30, 2021, COVID-19 expenses primarilyrepresents donation expense related to the personal-protective equipmentinventory of $1.9 million, partially offset by wage and rent subsidies providedby the Canadian government of $1.1 million. For the three months ended June 30,2020, COVID-19 expenses primarily represents costs associated with disaster payand furloughed employees in response to the coronavirus pandemic, partiallyoffset by an employee retention payroll tax credit provided by the U.S.Coronavirus Aid, Relief, and Economic Security Act ("CARES Act"). (3) The provision (benefit) for income taxes was calculated using theapplicable tax rates for each country, while excluding the tax benefits forcountries where the tax benefit is not currently deemed probable of beingrealized.Supplemental Schedule 3SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations, Continued(In thousands, except per share data)(Unaudited)Nine Months Ended June 30, 2021As ReportedRestructuring (1)COVID-19 (2)As Adjusted(Non-GAAP)Cost of products sold$

1,432,378

$

-

$

(6,957

)

$

1,425,421

Consolidated gross margin50.3

%

50.6

%

Selling, general and administrative expenses1,143,738

-

(29,753

)

1,113,985

SG&A expenses, as a percentage of sales39.6

%

38.6

%

Operating earnings307,250

1,371

36,710

345,331

Operating margin10.7

%

12.0

%

Earnings before provision for income taxes233,937

1,371

36,710

272,018

Provision for income taxes (3)62,228

263

8,648

71,139

Net earnings$

171,709

$

1,108

$

28,062

$

200,879

Earnings per share:Basic$

1.52

$

0.01

$

0.25

$

1.78

Diluted$

1.50

$

0.01

$

0.25

$

1.76

Nine Months Ended June 30, 2020As ReportedRestructuring (1)COVID-19 (2)As Adjusted(Non-GAAP)Cost of products sold$

1,330,067

$

-

$

-

$

1,330,067

Consolidated gross margin48.0

%

48.0

%

Selling, general and administrative expenses1,075,827

-

(23,450

)

1,052,377

SG&A expenses, as a percentage of sales42.1

%

41.2

%

Operating earnings139,083

11,541

23,450

174,074

Operating margin5.4

%

6.8

%

Earnings before provision for income taxes68,600

11,541

23,450

103,591

Provision for income taxes (3)25,543

2,967

5,685

34,195

Net earnings$

43,057

$

8,574

$

17,765

$

69,396

Earnings per share:Basic$

0.38

$

0.07

$

0.16

$

0.61

Diluted$

0.37

$

0.07

$

0.15

$

0.60

(1) For the nine months ended June 30, 2021 and 2020, restructuring represents costs and expenses incurred primarily in connection with Project Surge and the Transformation Plan.(2) For the nine months ended June 30, 2021, COVID-19 expenses primarily represents the write-down of personal-protective equipment inventory of $7.0 million in cost of products sold and donation expense related to the personal-protective equipment inventory of $33.0 million in selling, general, and administrative expenses, partially offset by wage and rent subsidies provided by the Canadian government of $3.3 million. For the nine months ended June 30, 2020, COVID-19 expenses primarily represents costs associated with disaster pay and furloughed employees in response to the coronavirus pandemic, partially offset by an employee retention payroll tax credit provided by the CARES Act.(3) The provision for income taxes was calculated using the applicable tax rates for each country, while excluding the tax benefits for countries where the tax benefit is not currently deemed probable of being realized. Supplemental Schedule 3 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations, Continued(In thousands, except per share data)(Unaudited) Nine Months Ended June 30, 2021 As Reported Restructuring COVID-19 ^ As Adjusted ^(1) (2) (Non-GAAP) Cost of products sold $ 1,432,378 $ - $ (6,957 ) $ 1,425,421

Consolidated gross margin 50.3 % 50.6 %

Selling, general and 1,143,738 - (29,753 ) 1,113,985 administrative expensesSG&A expenses, as a 39.6 % 38.6 %percentage of salesOperating earnings 307,250 1,371 36,710 345,331

Operating margin 10.7 % 12.0 %

Earnings before provision 233,937 1,371 36,710 272,018 for income taxesProvision for income 62,228 263 8,648 71,139 taxes ^(3)Net earnings $ 171,709 $ 1,108 $ 28,062 $ 200,879

Earnings per share:Basic $ 1.52 $ 0.01 $ 0.25 $ 1.78

Diluted $ 1.50 $ 0.01 $ 0.25 $ 1.76

Nine Months Ended June 30, 2020 As Reported Restructuring COVID-19 ^ As Adjusted ^(1) (2) (Non-GAAP) Cost of products sold $ 1,330,067 $ - $ - $ 1,330,067

Consolidated gross margin 48.0 % 48.0 %

Selling, general and 1,075,827 - (23,450 ) 1,052,377 administrative expensesSG&A expenses, as a 42.1 % 41.2 %percentage of salesOperating earnings 139,083 11,541 23,450 174,074

Operating margin 5.4 % 6.8 %

Earnings before provision 68,600 11,541 23,450 103,591 for income taxesProvision for income 25,543 2,967 5,685 34,195 taxes ^(3)Net earnings $ 43,057 $ 8,574 $ 17,765 $ 69,396

Earnings per share:Basic $ 0.38 $ 0.07 $ 0.16 $ 0.61

Diluted $ 0.37 $ 0.07 $ 0.15 $ 0.60

(1) For the nine months ended June 30, 2021 and 2020, restructuring representscosts and expenses incurred primarily in connection with Project Surge and theTransformation Plan. (2) For the nine months ended June 30, 2021, COVID-19 expenses primarilyrepresents the write-down of personal-protective equipment inventory of $7.0million in cost of products sold and donation expense related to thepersonal-protective equipment inventory of $33.0 million in selling, general,and administrative expenses, partially offset by wage and rent subsidiesprovided by the Canadian government of $3.3 million. For the nine months endedJune 30, 2020, COVID-19 expenses primarily represents costs associated withdisaster pay and furloughed employees in response to the coronavirus pandemic,partially offset by an employee retention payroll tax credit provided by theCARES Act. (3) The provision for income taxes was calculated using the applicable taxrates for each country, while excluding the tax benefits for countries wherethe tax benefit is not currently deemed probable of being realized. Supplemental Schedule 4

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations, Continued(In thousands)(Unaudited)Three Months Ended June 30,

Nine Months Ended June 30,

Adjusted EBITDA:2021

2020

Percentage Change

2021

2020

Percentage Change

Net earnings (loss)$

76,206

$

(23,526

)

423.9

%

$

171,709

$

43,057

298.8

%

Add:Depreciation and amortization25,145

26,832

(6.3

)%

78,090

80,829

(3.4

)%

Interest expense23,452

27,298

(14.1

)%

73,313

70,483

4.0

%

Provision (benefit) for income taxes27,759

(2,341

)

1285.8

%

62,228

25,543

143.6

%

EBITDA (non-GAAP)152,562

28,263

439.8

%

385,340

219,912

75.2

%

Inventory charges (1)-

27,054

(100.0

)%

-

27,054

(100.0

)%

Share-based compensation2,617

2,562

2.1

%

8,158

9,094

(10.3

)%

Restructuring508

5,816

(91.3

)%

1,371

11,541

(88.1

)%

COVID-19 (2)824

8,753

(90.6

)%

36,710

23,450

56.5

%

Impairment (3)-

901

(100.0

)%

-

901

(100.0

)%

Adjusted EBITDA (non-GAAP)$

156,511

$

73,349

113.4

%

$

431,579

$

291,952

47.8

%

Basis PointChangeBasis PointChangeAdjusted EBITDA as a percentage of net salesAdjusted EBITDA margin15.3

%

10.4

%

490

15.0

%

11.4

%

360

Operating Free Cash Flow:2021

2020

Percentage Change

2021

2020

Percentage Change

Net cash provided by operating activities$

86,172

$

198,253

(56.5

)%

$

217,728

$

274,384

(20.6

)%

Less:Payments for property and equipment, net17,804

17,742

0.3

%

44,899

89,702

(49.9

)%

Operating free cash flow (non-GAAP)$

68,368

$

180,511

(62.1

)%

$

172,829

$

184,682

(6.4

)%

(1) Incremental, non-cash write down of inventory as part of aggressive tactical inventory clearance actions.(2) Fiscal year 2021 relates to personal-protective equipment inventory write-down and donation expenses, partially offset by wage and rent subsidies. Fiscal year 2020 relates to costs associated with disaster pay and furloughed employees, partially offset by an employee retention payroll tax credit.(3) Impairment charges related to long-lived assets and operating lease assets not included in restructuring. Supplemental Schedule 4

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESNon-GAAP Financial Measures Reconciliations, Continued(In thousands)(Unaudited) Three Months Ended June 30, Nine Months Ended June 30,

Adjusted 2021 2020 Percentage 2021 2020 PercentageEBITDA: Change Change

Net earnings $ 76,206 $ (23,526 ) 423.9 % $ 171,709 $ 43,057 298.8 %(loss)Add:Depreciation 25,145 26,832 (6.3 )% 78,090 80,829 (3.4 )%andamortizationInterest 23,452 27,298 (14.1 )% 73,313 70,483 4.0 %expenseProvision 27,759 (2,341 ) 1285.8 % 62,228 25,543 143.6 %(benefit) forincome taxesEBITDA 152,562 28,263 439.8 % 385,340 219,912 75.2 %(non-GAAP)Inventory - 27,054 (100.0 )% - 27,054 (100.0 )%charges ^(1)Share-based 2,617 2,562 2.1 % 8,158 9,094 (10.3 )%compensationRestructuring 508 5,816 (91.3 )% 1,371 11,541 (88.1 )%

COVID-19 ^(2) 824 8,753 (90.6 )% 36,710 23,450 56.5 %

Impairment ^ - 901 (100.0 )% - 901 (100.0 )%(3)Adjusted $ 156,511 $ 73,349 113.4 % $ 431,579 $ 291,952 47.8 %EBITDA(non-GAAP) Basis Basis Point Point Change ChangeAdjustedEBITDA as apercentage ofnet salesAdjusted 15.3 % 10.4 % 490 15.0 % 11.4 % 360 EBITDA margin Operating 2021 2020 Percentage 2021 2020 PercentageFree Cash Change ChangeFlow:Net cashprovided by $ 86,172 $ 198,253 (56.5 )% $ 217,728 $ 274,384 (20.6 )%operatingactivitiesLess:Payments forproperty and 17,804 17,742 0.3 % 44,899 89,702 (49.9 )%equipment,netOperatingfree cash $ 68,368 $ 180,511 (62.1 )% $ 172,829 $ 184,682 (6.4 )%flow(non-GAAP) (1) Incremental, non-cash write down of inventory as part of aggressivetactical inventory clearance actions. (2) Fiscal year 2021 relates to personal-protective equipment inventorywrite-down and donation expenses, partially offset by wage and rentsubsidies. Fiscal year 2020 relates to costs associated with disaster payand furloughed employees, partially offset by an employee retentionpayroll tax credit. (3) Impairment charges related to long-lived assets and operating leaseassets not included in restructuring. Supplemental Schedule 5

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIESStore Count and Same Store Sales(Unaudited)As of June 30,

2021

2020

Change

Number of stores:SBS:Company-operated stores3,603

3,678

(75

)

Franchise stores8

13

(5

)

Total SBS3,611

3,691

(80

)

BSG:Company-operated stores1,234

1,226

8

Franchise stores133

145

(12

)

Total BSG1,367

1,371

(4

)

Total consolidated4,978

5,062

(84

)

Number of BSG distributor sales consultants724

651

73

BSG distributor sales consultants (DSC) include 191 and 197 sales consultants employed by our franchisees at June 30, 2021 and 2020, respectively.Three Months Ended June 30,

Nine Months Ended June 30,

2021

2020

Basis Point Change

2021

2020

Basis Point Change

Same store sales growth (decline):SBS43.3

%

(25.9

)%

6,920

12.6

%

(11.3

)%

2,390

BSG47.8

%

(27.9

)%

7,570

14.5

%

(11.2

)%

2,570

Consolidated44.7

%

(26.6

)%

7,130

13.2

%

(11.3

)%

2,450

For the purpose of calculating our same store sales metrics, we compare the current period sales for stores open for 14 months or longer as of the last day of a month with the sales for these stores for the comparable period in the prior fiscal year. Our same store sales are calculated in constant U.S. dollars and include e-commerce sales, but do not generally include the sales from stores relocated until 14 months after the relocation. The sales from stores acquired are excluded from our same store sales calculation until 14 months after the acquisition. View source version on businesswire.com: https://www.businesswire.com/news/home/20210729005145/en/

CONTACT: Jeff Harkins Investor Relations 940-297-3877 jharkins@sallybeauty.com